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Habulan Taya!

"HABULAN" TEASER


HABULAN NA TALAGA!



Every team in every agency will have that story... you know, that story about the project that just seemed to take forever to get approved, to get produced. (Russ always wins with his "we did 99 storyboards" story.)

Anyway, when the team got the brief for this project, they came up with stories about a city where cake-people lived and where cakes envied other cakes and cakes other cakes and those just didn't fly with client. After several meetings, the idea for using cartoon or comic book characters was suggested by client. Since the product is all about this choco-coated cake, using the residents of PUGAD BABOY became the obvious choice.

It was great to finally get to work with Pol Medina Jr. I was able to attend the first meeting with him, but then I had to leave for my 3-month gig in KL. Anyway, this project has always been Mervin's baby and he definitely made sure this baby came out right. When I came back from KL, the team was still in the finaly stages of the animation. Direk Jeorge and the team at Underground Logic experienced a lot of firsts in doing this project. It was learning experience for all of us. I asked Jeorge if he'd ever want to do a full-length episode of an animated series and he said he'd need to go on a long vacation before handling a project like that.

A lot of work by a lot of people went into making sure this 30-second commercial looked great. Roll credits please!

Project: HABULAN
Client: URC
Product: Quake Overload
Agency: Harrison Communications

ECD: Alex Arellano / DECD: Budjette Tan
ACD: Mervin Ignacio / AD: Mark Pahate
Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Sinta Rosales-Baguio, Ethel Dino

Production House: Unitel Productions
Director: Jeorge Agcaoili
Producer: Datu Gallaga

Animation/SFX: Underground Logic
Artists: Wayne Dayauon, Richard Haw, Russ Galicia, Marlowe Mercado, Nath Robite, Jose Ticsay
Editor: Melanie Valera
Labels:

Comments

Luis Anthony Oliveros said…
Asteg! Sana maging series of commercials yan with the PB characters.

Also, Happy Birthday din pala, Grandmaster!
8:48 AM
Paolo Dy said…
Oh my god this is awesome!!!! :D

And as a huge fan of Medina, I know I'd *definitely* take on a Pugad Baboy series any day given the chance :D (Of course, just file this under the category of "Famous Last Words" hehe...)
5:10 AM
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