romance(G)
(click photo to see larger version)
I found Shiloah's blog via a link from Mark's blog. I think it was one of her 2002 entries when she wrote about her love and longing for her boyfriend who was studying in the US. I cut-and-pasted it because it was such a wonderful entry.
Couple of months later, we got a Job Order to make an IDD ad for our client. I dug up Shiloah's entry and presented it to my boss, but for some reason I now forget, we didn't get to present it.
Cut-to: January 2003, we go another Job Order and this time it was for an IDD ad that was going to come out in Valetine's Day. I presented the idea again and my boss said okay.
When we presented it to client, we showed the the usual IDD ads first, which showed couple talking on cellphone and had the usual price of the IDD call in really large font. I presented the Shiload ad last. I didn't show them the ad at first. I just read the copy out loud. I read it slowly and paused before I read the last line. Then I showed the ad. And that's what they approved.
We later found out that client wasn't so sure if they should run an ad like that. They weren't sure if people would read a ad with so much copy. So, our client showed the ad to her executive assistant. After reading the ad, her EA got teary-eyed and said she remembered her husband.
And that sealed the deal.
That IDD started a whole campaign of stories about people and their loved ones abroad. We always had fun writing those ads. It was a chance to be storytellers instead of just hard-core salemen.
Below is the copy from the print ad, which was taken from Shiloah's blog:
For 40 cents I can create the illusion that you are here.
And I can say hi, I miss you, what time will you be home, I love you, see you tonight.
It's just a silly game we play, pretending that you are working somewhere in this city, that I will see you in four hours instead of four years.
40 cents won't make the oceans contract or the continents move. Heck, 40 days of prayers wouldn't change the distance between me and you. But for 40 cents, I can have you so near I can hear your voice in my ear (closing my eyes, it's as if you were beside me). Give me your spare minutes like spare change jangling in your days, I'm a beggar for your love.
Thank you Shiloah :)
(click photo to see larger version)
I found Shiloah's blog via a link from Mark's blog. I think it was one of her 2002 entries when she wrote about her love and longing for her boyfriend who was studying in the US. I cut-and-pasted it because it was such a wonderful entry.
Couple of months later, we got a Job Order to make an IDD ad for our client. I dug up Shiloah's entry and presented it to my boss, but for some reason I now forget, we didn't get to present it.
Cut-to: January 2003, we go another Job Order and this time it was for an IDD ad that was going to come out in Valetine's Day. I presented the idea again and my boss said okay.
When we presented it to client, we showed the the usual IDD ads first, which showed couple talking on cellphone and had the usual price of the IDD call in really large font. I presented the Shiload ad last. I didn't show them the ad at first. I just read the copy out loud. I read it slowly and paused before I read the last line. Then I showed the ad. And that's what they approved.
We later found out that client wasn't so sure if they should run an ad like that. They weren't sure if people would read a ad with so much copy. So, our client showed the ad to her executive assistant. After reading the ad, her EA got teary-eyed and said she remembered her husband.
And that sealed the deal.
That IDD started a whole campaign of stories about people and their loved ones abroad. We always had fun writing those ads. It was a chance to be storytellers instead of just hard-core salemen.
Below is the copy from the print ad, which was taken from Shiloah's blog:
For 40 cents I can create the illusion that you are here.
And I can say hi, I miss you, what time will you be home, I love you, see you tonight.
It's just a silly game we play, pretending that you are working somewhere in this city, that I will see you in four hours instead of four years.
40 cents won't make the oceans contract or the continents move. Heck, 40 days of prayers wouldn't change the distance between me and you. But for 40 cents, I can have you so near I can hear your voice in my ear (closing my eyes, it's as if you were beside me). Give me your spare minutes like spare change jangling in your days, I'm a beggar for your love.
Thank you Shiloah :)