.
And now, a word from our sponsors...
We are pleased to finally and officially announce that Russel Molina, Maira Catacutan, and Manny Martinez are now E-Heads, joining Teeny Gonzales, Maricel Pangilinan Arenas, and Dino Laurena, as Executive Committee members and officers of Harrison Communications, and that Budjette Tan has been promoted to Creative Director.
. . . .
By all human, and in fact, quite possibly divine standards, one might say Budjette Tan has been on Globe forever and we are thankful. The newest Creative Director on Globe is our resident techie/geek, born to write for telco (and write beautifully he does) and he has been doing so for Globe since July 1999. Part of the original team that conceptualized the ground-breaking (G) campaign, part of all the teams that launched and relaunched my Globe, Budj cannot stay away from the account at all – even surfing for telco developments during his leisure time. If for the longest time, Globe VAS, Postpaid, and IDD ads made it to pub deadlines through hell and high water for years of Fridays on end, it was because there was one dedicated, focused, and perhaps slightly mad creative leader who made sure the job was done and done well. As Creative Director, Budjette will now partner with Jeorge Agcaoili for leadership on Segments Marketing creative work. We also trust he will continue to write the comic books he does so well.
Now back to our regularly scheduled blogging...
Six years ago, I entered Harrison Communications' cramped boardroom at Dolmar Plaza and pulled out bunch of comic books from my blackbag and told them that was my portfolio.
As they flipped through the pages of Batch72, Comics101, and Alamat101, I showed them the articles I wrote for Agenda and Cutting Edge magazine.
When they asked if I had any experience writing radio scripts, I told them I worked in a radio station and was one of the writers of a horror show called "World of the Unknown." The radio station was so small --how small was it?-- we wrote, produced, recorded, and did the voices for the radio show.
Then they asked if I had any experience working on TV commercials. So, I showed them a 30-second MTV-Asia spot I co-wrote with Arnold Arre. It was called "Chito's Guide to the Philppines" and it starred Chito Miranda of Parokya ni Edgar, dressed like Brown-out from Batch72. And luckily, I had just finished working on a 60-second spot for the Discovery Channel called "Ordinary People", which featured Joey Ayala, an engineer from the MRT, and an underwater cinematographer.
Finally, they asked me if I was used to working long hours. I flashed back to the times I spent with the guys folding and stapling the issues of Batch72. I remembered the nights we stayed up late to finish posters and flyers for the comic book convention the next day. Thinking that's what they meant by "working long hours", I said, "Sure! I'm used to that!"
They asked me if I had anything else to show and I said, "Sorry, that's it."
They said thanks and showed me the door.
I was interviewed by Dadi Santos, the Creative Director of team that handled the Globe Handyphone account. At that time, I only had a beeper and an analog celfone and had no idea what texting was all about. I didn't think I'd get the job.
Turns out, the moment I walked out the door, Dadi turned to her team and asked, "So, what do you think?" "I think we found our writer," said Sonny, the team's Senior Copywriter.
Couple of days later I got the call and-- and six years later I'm now one of the Creative Directors of the Globe Team.
And now, a word from our sponsors...
We are pleased to finally and officially announce that Russel Molina, Maira Catacutan, and Manny Martinez are now E-Heads, joining Teeny Gonzales, Maricel Pangilinan Arenas, and Dino Laurena, as Executive Committee members and officers of Harrison Communications, and that Budjette Tan has been promoted to Creative Director.
. . . .
By all human, and in fact, quite possibly divine standards, one might say Budjette Tan has been on Globe forever and we are thankful. The newest Creative Director on Globe is our resident techie/geek, born to write for telco (and write beautifully he does) and he has been doing so for Globe since July 1999. Part of the original team that conceptualized the ground-breaking (G) campaign, part of all the teams that launched and relaunched my Globe, Budj cannot stay away from the account at all – even surfing for telco developments during his leisure time. If for the longest time, Globe VAS, Postpaid, and IDD ads made it to pub deadlines through hell and high water for years of Fridays on end, it was because there was one dedicated, focused, and perhaps slightly mad creative leader who made sure the job was done and done well. As Creative Director, Budjette will now partner with Jeorge Agcaoili for leadership on Segments Marketing creative work. We also trust he will continue to write the comic books he does so well.
Now back to our regularly scheduled blogging...
Six years ago, I entered Harrison Communications' cramped boardroom at Dolmar Plaza and pulled out bunch of comic books from my blackbag and told them that was my portfolio.
As they flipped through the pages of Batch72, Comics101, and Alamat101, I showed them the articles I wrote for Agenda and Cutting Edge magazine.
When they asked if I had any experience writing radio scripts, I told them I worked in a radio station and was one of the writers of a horror show called "World of the Unknown." The radio station was so small --how small was it?-- we wrote, produced, recorded, and did the voices for the radio show.
Then they asked if I had any experience working on TV commercials. So, I showed them a 30-second MTV-Asia spot I co-wrote with Arnold Arre. It was called "Chito's Guide to the Philppines" and it starred Chito Miranda of Parokya ni Edgar, dressed like Brown-out from Batch72. And luckily, I had just finished working on a 60-second spot for the Discovery Channel called "Ordinary People", which featured Joey Ayala, an engineer from the MRT, and an underwater cinematographer.
Finally, they asked me if I was used to working long hours. I flashed back to the times I spent with the guys folding and stapling the issues of Batch72. I remembered the nights we stayed up late to finish posters and flyers for the comic book convention the next day. Thinking that's what they meant by "working long hours", I said, "Sure! I'm used to that!"
They asked me if I had anything else to show and I said, "Sorry, that's it."
They said thanks and showed me the door.
I was interviewed by Dadi Santos, the Creative Director of team that handled the Globe Handyphone account. At that time, I only had a beeper and an analog celfone and had no idea what texting was all about. I didn't think I'd get the job.
Turns out, the moment I walked out the door, Dadi turned to her team and asked, "So, what do you think?" "I think we found our writer," said Sonny, the team's Senior Copywriter.
Couple of days later I got the call and-- and six years later I'm now one of the Creative Directors of the Globe Team.
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So... you'll be here for quite a while?