Babbling Point

REPORT FROM : http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1395654126226   Publicis JimenezBasic gets new creative leadership with the appointment of Brandie Tan as ECD. In his new role, Tan will lead the creation of truly integrated engagement between brand and audience. Having won local and international awards for both creativity and effectivity, Tan will guide the creative team in creating business-building, integrated campaigns for some of the country's biggest brands.   JR Ramos, Joint CEO of PJB, shared, "Brandie will be a shot in the arm for our Creative Team at Publicis JimenezBasic. With both creativity and effectivity awards under his belt for traditional, digital, and fully integrated campaigns, he will help improve and push the quality of our work so that our brands remain successful and top-of-mind for many people."       Tan brings with him a wealth of experience having served as ECD of ...

PLAYING WITH DICE Story by Budjette Tan / Art by Bow Guerrero (originally published in MANUAL magazine, 2010) He was the only one in the hospital cafeteria. The lady behind the counter had stepped out to go to the comfort room, leaving him and the day’s special that no one really wanted to order. Miggy felt small seated at that long, white table. He chose the one near the window, hoping to catch a breeze since the lady turned off the air conditioning. The night air was stuffy, made worse by the antiseptic they used to mop the floor that just seemed to punch him in the nose. He adjusted his eyeglasses as he flipped open another book. His finger ran down the page, searching for the right magic spell. He was once caught reading the spellbook in class. And of all the classes to get caught in, it just had to be Religion Class with Ms. Saligumba; who completely freaked out when she saw the dragons and magicians on the cover. She lifted the...

It started out like any ordinary day. We were walking down the road and soon discovered the path that lead to the Happiest Day. That was the day Wella told the kapre that if he didn’t stop smoking, he’d end up with ugly, dirty lungs and bad breath. That was the kapre’s happiest day. (Art by Russell Molina) Because of that, the kapre let us climb up the magic tree, which lead us all the way up to see all the pretty cities and towns and shopping malls. (Art by Robert Magnuson) At the top the tree was the biggest outlet store Wella has ever seen (which was offering 50-70% discount on all items –not just select items) which was one of the reasons why it was the happiest day. (Art by Laila San Diego) Travelling from shop to shop, they rode the Gold Leaf Express that came with an app that lead them to the best bargains -- which was one of the reasons why it was the happiest day. (Art by Tepai Pascual After all t...

Two Young Creatives of Equal Talent by David Lubars Executive Creative Director of BBDO North American Originally published in Communication Arts July Illustration Annual 2001 You and your buddy are just starting out. You’re a couple of juniors from ad school, or wherever. You both have killer books; maybe you’ve scored in the One Show college competition. You’re excited and juiced. You have tons of potential. Flash forward fifteen years. One of you has become the creative director of a brilliant agency. The other is brain dead in Punxsutawney. A fascinating scenario, and one I’ve tried to make sense of in the twenty years I’ve been at this. If you’re a kid, this is written to try to help you avoid the mistakes some of your talented but misguided predecessors have made. Here, then, are nine attempts at understanding why some people fall off the face of the earth: First, it seems that these people somehow get i...

Operation Smile “Beggar” TVC won SILVER- Advocacy for Respect & Care for Human Life and Dignity and the Rights of All (TV/Cinema) Coca-Cola Living Billboard team received SILVER-Advocacy and GOLD-Branded Communications for Concern for and Preservation of Environment (Ambient/OOH) Coca-Cola Live Positively Campaign also brought home SILVER- Advocacy for Respect & Care for Human Life and Dignity and the Rights of All (Multimedia) iamninoy-iamcory “SCORE” TVC bagged GOLD-Advocacy Love of Country & Respect for National Customs & Traditions (TV/Cinema) Jollibee’s The Happy Filipino also bagged GOLD-Branded Communications for Love of Country & Respect for National Customs & Traditions (Digital/Interactive) McCann Worldgroup delegation onstage to receive the PLATINUM AWARD for The Coca-Cola OFW Project (Branded- Reverence for Family, Marriage & Responsible Parenthood- Digital/Interactive)

McCann - MRM Manila Agency Categories - Philippines Digital Agency of the Year - Gold http://www.aoyawards.com/sea/winners/2012/9893 In a market where digital has become the buzzword and marketing budget allocations remain in the modest two per cent range, MRM Manila made it its mission to serve definitive notice on the sustainable value of the digital discipline. MRM evolved digital from a mere marketing mix supplement into becoming the epicentre of a business solutions strategy. The agency started overhauling rudimentary digital metric tools and authoring a new, meaningful measurement system tied to business objectives.With such a rigorous focus on business solutions, MRM's 100 per cent client retention rate paved the way for the agency's 120 per cent account base growth, with new businesses amounting to almost US$600,000. MRM doubled its revenue from the previous year (a record growth year), increasing billings to almost $2.5million. Beyond this, ...

“Today, in our field, there is so much talent and recognition that we are reaching a saturation point. An artist should no longer strive only for breathtaking craftsmanship; he should, instead, try to help us live better, either by dressing the wounds that are constantly being opened by society, or by offering solutions to get us out of the mess we’re in…But it’s going to be difficult and we have a lot of work to do.” - Jean 'Moebius' Giraud (quote via http://kahnehteh.blogspot.com/ )