Brandie Tan, new ECD of Publicis JimenezBasic

REPORT FROM : http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1395654126226

Publicis JimenezBasic gets new creative leadership with the appointment of Brandie Tan as ECD. In his new role, Tan will lead the creation of truly integrated engagement between brand and audience. Having won local and international awards for both creativity and effectivity, Tan will guide the creative team in creating business-building, integrated campaigns for some of the country's biggest brands.

JR Ramos, Joint CEO of PJB, shared, "Brandie will be a shot in the arm for our Creative Team at Publicis JimenezBasic. With both creativity and effectivity awards under his belt for traditional, digital, and fully integrated campaigns, he will help improve and push the quality of our work so that our brands remain successful and top-of-mind for many people."

Tan brings with him a wealth of experience having served as ECD of Lowe Vietnam, BBDO Guerrero, and most recently, Lowe Malaysia. He was replaced by Zaidi Awang.

Tan was part of the team that won the first Gold Cannes Lion for the Philippines back in 2007 together with his partner, Tin Sanchez. He has also been integral in the creation of work such as DOT's It's More Fun in the Philippines and Bayan DSL's Lola Techie. In 2011, he was ranked as the no. 1 ECD in the country after having helped BBDO Guerrero garner local and international awards for clients such as FedEx, Bayer Saridon, Pepsi, Anlene, and The Philippine Department of Tourism.

Commenting on his appointment, Tan said, “Publicis JimenezBasic’s work has always been part of Filipino pop culture and I’m happy to now get a chance to be part of creating new campaigns with the hope of achieving the same status. There is much to be done, especially in being able to speak with the audience through mobile, social and online. The goal is to push the work by keeping the insights local and the crafting global.”

Comments

Popular posts from this blog

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...

I AM A FILIPINO

I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. As such, I must prove equal to a two-fold task – the task of meeting my responsibility to the past, and the task of performing my obligation to the future. I am sprung from a hardy race – child many generations removed of ancient Malayan pioneers. Across the centuries, the memory comes rushing back to me: of brown-skinned men putting out to sea in ships that were as frail as their hearts were stout. Over the sea I see them come, borne upon the billowing wave and the whistling wind, carried upon the mighty swell of hope – hope in the free abundance of the new land that was to be their home and their children’s forever. This is the land they sought and found. Every inch of shore that their eyes first set upon, every hill and mountain that beckoned to them with a green and purple invitation, every mile of rolling plain that their view encompassed, every river and lake that promised a plentiful living ...

The Mini Manifesto

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™ This is the copy for the MINI “Let’s Motor” campaign. The creatives who created this campaign said they weren’t just writing copy on how great it would be to own a Mini, they were writing a manifesto, a way of life for people who drive a Mini. I just love how the copy has rhythm, how it just flows and rolls off the tongue, how it just wants you to go out and drive and just keep driving. Makes me also wish I could write copy like that. More wonderful copy ads can be found at: http://www.libraryofmotoring.info/miniprintads.html

Babbling Point

Search This Blog