Babbling Point

REPORT FROM : http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1395654126226   Publicis JimenezBasic gets new creative leadership with the appointment of Brandie Tan as ECD. In his new role, Tan will lead the creation of truly integrated engagement between brand and audience. Having won local and international awards for both creativity and effectivity, Tan will guide the creative team in creating business-building, integrated campaigns for some of the country's biggest brands.   JR Ramos, Joint CEO of PJB, shared, "Brandie will be a shot in the arm for our Creative Team at Publicis JimenezBasic. With both creativity and effectivity awards under his belt for traditional, digital, and fully integrated campaigns, he will help improve and push the quality of our work so that our brands remain successful and top-of-mind for many people."       Tan brings with him a wealth of experience having served as ECD of ...

PLAYING WITH DICE Story by Budjette Tan / Art by Bow Guerrero (originally published in MANUAL magazine, 2010) He was the only one in the hospital cafeteria. The lady behind the counter had stepped out to go to the comfort room, leaving him and the day’s special that no one really wanted to order. Miggy felt small seated at that long, white table. He chose the one near the window, hoping to catch a breeze since the lady turned off the air conditioning. The night air was stuffy, made worse by the antiseptic they used to mop the floor that just seemed to punch him in the nose. He adjusted his eyeglasses as he flipped open another book. His finger ran down the page, searching for the right magic spell. He was once caught reading the spellbook in class. And of all the classes to get caught in, it just had to be Religion Class with Ms. Saligumba; who completely freaked out when she saw the dragons and magicians on the cover. She lifted the...

It started out like any ordinary day. We were walking down the road and soon discovered the path that lead to the Happiest Day. That was the day Wella told the kapre that if he didn’t stop smoking, he’d end up with ugly, dirty lungs and bad breath. That was the kapre’s happiest day. (Art by Russell Molina) Because of that, the kapre let us climb up the magic tree, which lead us all the way up to see all the pretty cities and towns and shopping malls. (Art by Robert Magnuson) At the top the tree was the biggest outlet store Wella has ever seen (which was offering 50-70% discount on all items –not just select items) which was one of the reasons why it was the happiest day. (Art by Laila San Diego) Travelling from shop to shop, they rode the Gold Leaf Express that came with an app that lead them to the best bargains -- which was one of the reasons why it was the happiest day. (Art by Tepai Pascual After all t...