Skip to main content

Secret Cinema presents BLADE RUNNER



Secret Cinema is a growing community of all who love cinema, experience and the unknown.

Secret audience. Secret locations. Secret worlds.

The time is now to change how we watch films.

Whisper only amongst yourselves. Tell no-one.


Well, with over 60,000 Facebook fans, it's not really a secret anymore. Every couple of months, the guys behind Secret Cinema invite you to watch a movie, but they won't tell you what it's all about. They'll give you clues, like "wear goggles, bring an umbrella, beware of acid rain, we're going to another planet". Participants are asked to assemble at a certain area and they are lead to the secret venue where the movie will be shown. 


When Secret Cinema screened BLADE RUNNER, they brought the movie-goers into a warehouse that resembled the neon-lit Chinatown in the movie, where they interacted with the Decard, Pris, Rachael, and Gaff. 







During the classic scene where Roy Batty lamented about seeing the attack ships on fire off the shoulder of Orion, two actors repelled down the screen and re-enacted the scene live! Makes me wish I could've attended this secret screening. 



Before the movie began, some people were scanned and tested to find out if they were replicants.



Subjecting the movie-goers a retinal scan and the Voight-Kampff test was the ingenious solution of the McCann London team on how to incorporate Microsoft's Windows 7 phone into event -- without doing the usual posters and banners that you see in movie events.




Would be great if we can do a similar type event in the Philippines. 

More pictures at
http://www.flickr.com/photos/futurecinema/
Labels:

Comments

Post a Comment

Popular posts from this blog

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...
Read more

The Mini Manifesto

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™ This is the copy for the MINI “Let’s Motor” campaign. The creatives who created this campaign said they weren’t just writing copy on how great it would be to own a Mini, they were writing a manifesto, a way of life for people who drive a Mini. I just love how the copy has rhythm, how it just flows and rolls off the tongue, how it just wants you to go out and drive and just keep driving. Makes me also wish I could write copy like that. More wonderful copy ads can be found at: http://www.libraryofmotoring.info/miniprintads.html
Read more

the sons and daughters of Kanlaon

Last Friday, we attended the 40th Anniversary of KBS, the Kanlaon Broadcasting System, where my mom and dad once worked. I was still a baby when my dad worked there. I barely remember the people there. One of the first people to greet me was Lando, my dad's old driver. Him, I remember. As the story goes, when I was a baby, I could not pronounce his name and just started calling him "Agoong". Hence, he got that nickname and that's what everyone called him. I remember how we used to play chess while waiting for dad to finish work and how I always forced him to make me win. (Makes me wish I forced him to teach me how to play chess better and learn how to not win things so easily.) As expected, as my mom re-introduced me to her old office mates, they all looked surprised and delighted to see me. They would then immediately extend their hand, palm down, and show me how small I was when I first met them. Some would pretend to carry me and tell them they were the ones who ca...
1 comment
Read more