Skip to main content

Secret Cinema presents BLADE RUNNER



Secret Cinema is a growing community of all who love cinema, experience and the unknown.

Secret audience. Secret locations. Secret worlds.

The time is now to change how we watch films.

Whisper only amongst yourselves. Tell no-one.


Well, with over 60,000 Facebook fans, it's not really a secret anymore. Every couple of months, the guys behind Secret Cinema invite you to watch a movie, but they won't tell you what it's all about. They'll give you clues, like "wear goggles, bring an umbrella, beware of acid rain, we're going to another planet". Participants are asked to assemble at a certain area and they are lead to the secret venue where the movie will be shown. 


When Secret Cinema screened BLADE RUNNER, they brought the movie-goers into a warehouse that resembled the neon-lit Chinatown in the movie, where they interacted with the Decard, Pris, Rachael, and Gaff. 







During the classic scene where Roy Batty lamented about seeing the attack ships on fire off the shoulder of Orion, two actors repelled down the screen and re-enacted the scene live! Makes me wish I could've attended this secret screening. 



Before the movie began, some people were scanned and tested to find out if they were replicants.



Subjecting the movie-goers a retinal scan and the Voight-Kampff test was the ingenious solution of the McCann London team on how to incorporate Microsoft's Windows 7 phone into event -- without doing the usual posters and banners that you see in movie events.




Would be great if we can do a similar type event in the Philippines. 

More pictures at
http://www.flickr.com/photos/futurecinema/

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...
Read more

I AM A FILIPINO

I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. As such, I must prove equal to a two-fold task – the task of meeting my responsibility to the past, and the task of performing my obligation to the future. I am sprung from a hardy race – child many generations removed of ancient Malayan pioneers. Across the centuries, the memory comes rushing back to me: of brown-skinned men putting out to sea in ships that were as frail as their hearts were stout. Over the sea I see them come, borne upon the billowing wave and the whistling wind, carried upon the mighty swell of hope – hope in the free abundance of the new land that was to be their home and their children’s forever. This is the land they sought and found. Every inch of shore that their eyes first set upon, every hill and mountain that beckoned to them with a green and purple invitation, every mile of rolling plain that their view encompassed, every river and lake that promised a plentiful living ...
1 comment
Read more

The Mini Manifesto

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™ This is the copy for the MINI “Let’s Motor” campaign. The creatives who created this campaign said they weren’t just writing copy on how great it would be to own a Mini, they were writing a manifesto, a way of life for people who drive a Mini. I just love how the copy has rhythm, how it just flows and rolls off the tongue, how it just wants you to go out and drive and just keep driving. Makes me also wish I could write copy like that. More wonderful copy ads can be found at: http://www.libraryofmotoring.info/miniprintads.html
Read more