Skip to main content

Tribute to Teachers 2010


AMBETH R. OCAMPO – Honoree
BRINGING OUT THE STORY IN HISTORY
Aguinaldo’s restaurant receipts, Rizal’s quickly scribbled notes on the margin of a page
and the contents of Bonifacio’s pockets aren’t your usual historical references.
But Ambeth Ocampo isn’t your usual history professor. In his books and articles,
he transforms dry and dead tales of our past into stories so full of contextual detail,
you can almost touch, smell and hear our national heroes.
TEACHING THAT GOES BEYOND THE BLACKBOARD.


ZOILO JAYOBO PINONGCOS, JR. - Honoree
MOVING TEACHERS FROM THE BLACKBOARD TO THE KEYBOARD
For a lot of teachers, their knowledge of the web can be summed up in a document of less thant 2kb. That will soon change
if the 2009 Teacher of the Year has his way. Zoilo Pinongcos has pioneered a series of programs designed to convert
technophobe educators into next generation digerati. How serious is he about his mission?
He refused a promotion to principal and turned down a teaching post abroad.
TEACHING THAT GOES BEYOND THE BLACKBOARD.

DONALD BAGUIO DUNGOG – Honoree
USING MATH TO FIND HUMAN SOLUTIONS
His coaching + students’ time and effort = a robot that made it to the finals of the 2009 World Robotic Olympics.
Degree of difficulty: extremely high, considering the Philippines ranks 77th worldwide in Science, Math, and Engineering.
But that’s not his greatest achievement. For him, nothing compares to the sight of his former students regularly
coming back to Lapu Lapu City and using the problem-solving skills he’s taught them to find answers to real-world
questions and issues that face their communities.
TEACHING THAT GOES BEYOND THE BLACKBOARD.


EFREN BANARES BINO – Honoree
STAYING TRUE TO COMMITMENTS NO MATTER HOW HARD.
Since he set foot on the island of Barangay Mataas 14 years ago, nothing could take him away.
Not typhoons or tidal waves, not the lack of water or electricity. For 12 years, he was the school’s
lone administrator, teacher, tutor, property custodian, and night guard. When help came two years ago,
he still stayed. Because the desire to teach was stronger than anything else in the world
TEACHING THAT GOES BEYOND THE BLACKBOARD.




MA. CRISTINA ENCINAS MEDINA – Honoree
CHANGING LIMITATIONS INTO OPPORTUNITIES
Blind since 2003, she has seen her condition as a door and not a barrier.
And through it, she has reached out to visually impaired children and taught them
to push against the walls of their limitations. A master’s degree holder in special education
and industrial education, she refused a scholarship to Austrailia because it would
take her away from the place she truly loves – the Laguna Resettlement Community School.
TEACHING THAT GOES BEYOND THE BLACKBOARD.


Client: DIWA Foundation
Agency: Harrison Communications
Creatives: Alex Arellano, Budjette Tan, Kevin Sabino, Paolo Fabregas
Illustration: Rommel Joson
Accounts: Ethel Dino

Comments

The Raipo said…
This made my day Budj :D thanks. as an ex-HS physics teacher, I know how it feels to be on the frontline. and this one day truly makes us feel special.
Jonette said…
Oh gosh! This is so inspiring! Thanks for posting this, Budjette! It makes me feel thankful for being a teacher. :)

Popular posts from this blog

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...

The Mini Manifesto

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™ This is the copy for the MINI “Let’s Motor” campaign. The creatives who created this campaign said they weren’t just writing copy on how great it would be to own a Mini, they were writing a manifesto, a way of life for people who drive a Mini. I just love how the copy has rhythm, how it just flows and rolls off the tongue, how it just wants you to go out and drive and just keep driving. Makes me also wish I could write copy like that. More wonderful copy ads can be found at: http://www.libraryofmotoring.info/miniprintads.html

the sons and daughters of Kanlaon

Last Friday, we attended the 40th Anniversary of KBS, the Kanlaon Broadcasting System, where my mom and dad once worked. I was still a baby when my dad worked there. I barely remember the people there. One of the first people to greet me was Lando, my dad's old driver. Him, I remember. As the story goes, when I was a baby, I could not pronounce his name and just started calling him "Agoong". Hence, he got that nickname and that's what everyone called him. I remember how we used to play chess while waiting for dad to finish work and how I always forced him to make me win. (Makes me wish I forced him to teach me how to play chess better and learn how to not win things so easily.) As expected, as my mom re-introduced me to her old office mates, they all looked surprised and delighted to see me. They would then immediately extend their hand, palm down, and show me how small I was when I first met them. Some would pretend to carry me and tell them they were the ones who ca...