Skip to main content

Magic Coated "STORYTELLING"


http://www.youtube.com/watch?v=x1riOyA5WQw

THE AGENCY BOARD


This board is the effect of eating too much Magic Coated, which is a chocolate cracker with chocolate cream filling and ... wait for it... and it's coated in more chocolate!!!

The effect is you get a board that's just to crazy to produce!

(And way too expensive, if we were really going to animate all those characters using different animation techniques)

Thankfully, Direk Avid showed us the way and gave it a twist-ending that made it more funny!

THE DIRECTOR'S BOARD



Credits

Client: Jack N Jill, URC
Product: Magic Coated
Agency: Harrison Communications

Creative Team: Alex Arellano, Budjette Tan, Sunny Dumayas, Jay Pangilinan, Mark Pahate, Louie Aquino, Bonsai Fojas, El Lorenzo

Accounts: Maricel Pangilinan-Arenas, Monday Gonzalez, Jello Tan-Goloy, Ethel Diño

Producer: Krischelo Delgado & Bambi Gonzales

Production House: Straight Shooters
Director: Avid Liongoren
LP: Chris Esguerra, AD: Raly Z, DP: Mr.Monchie, PD: Mr. Edwin
Online composite & 3D: The Boys & Girls of Roadrunner

2d Animations: Rocketsheep
Storyboard & character designs: Peter Mutuc & Maurice Rislumi
Concept art: Jether Amar, Animator: Jether Amar
Offline composite: Angcoy Crisologo & Jether Amar
Labels:

Comments

Jonette said…
Congrats with this commercial, budjette! My boyfriend and I love this. It's just brilliant! Never fails to have us laughing on weekend evenings. :D
8:23 PM
Post a Comment

Popular posts from this blog

PANDAY RIDING THAT HEROIC CYCLE Below is an email ELSA BIBAT posted in the Alamat mailing list , prompted by a thread about making/writing/creating a new Panday story. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Okay, okay, I'm back...and I was hoping to have a break from writing stuff. Anyway, it is incredible that someone actually remembered the post. It's been lost to time for exactly a two years now. Thank you for notifying me. Let's begin with the original videotapes. My original videotapes are lost to time, but, I caught all three of the trilogy in ABS-CBN's FPJ Theater... or was that Saturday Action Cinema? GMA 7 went the entire nine yards and showed the entire series in one of their old Tagalog action film shows that were on Saturday nights. The sight alone of the aliens of Panday IV raising the undead and turning innocent villagers to badly made-up extras makes my belly ache. As an aside, FPJ should exercise the rights a...
Read more

I AM A FILIPINO

I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. As such, I must prove equal to a two-fold task – the task of meeting my responsibility to the past, and the task of performing my obligation to the future. I am sprung from a hardy race – child many generations removed of ancient Malayan pioneers. Across the centuries, the memory comes rushing back to me: of brown-skinned men putting out to sea in ships that were as frail as their hearts were stout. Over the sea I see them come, borne upon the billowing wave and the whistling wind, carried upon the mighty swell of hope – hope in the free abundance of the new land that was to be their home and their children’s forever. This is the land they sought and found. Every inch of shore that their eyes first set upon, every hill and mountain that beckoned to them with a green and purple invitation, every mile of rolling plain that their view encompassed, every river and lake that promised a plentiful living ...
1 comment
Read more
Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...
Read more