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Magic Coated "STORYTELLING"


http://www.youtube.com/watch?v=x1riOyA5WQw

THE AGENCY BOARD


This board is the effect of eating too much Magic Coated, which is a chocolate cracker with chocolate cream filling and ... wait for it... and it's coated in more chocolate!!!

The effect is you get a board that's just to crazy to produce!

(And way too expensive, if we were really going to animate all those characters using different animation techniques)

Thankfully, Direk Avid showed us the way and gave it a twist-ending that made it more funny!

THE DIRECTOR'S BOARD



Credits

Client: Jack N Jill, URC
Product: Magic Coated
Agency: Harrison Communications

Creative Team: Alex Arellano, Budjette Tan, Sunny Dumayas, Jay Pangilinan, Mark Pahate, Louie Aquino, Bonsai Fojas, El Lorenzo

Accounts: Maricel Pangilinan-Arenas, Monday Gonzalez, Jello Tan-Goloy, Ethel Diño

Producer: Krischelo Delgado & Bambi Gonzales

Production House: Straight Shooters
Director: Avid Liongoren
LP: Chris Esguerra, AD: Raly Z, DP: Mr.Monchie, PD: Mr. Edwin
Online composite & 3D: The Boys & Girls of Roadrunner

2d Animations: Rocketsheep
Storyboard & character designs: Peter Mutuc & Maurice Rislumi
Concept art: Jether Amar, Animator: Jether Amar
Offline composite: Angcoy Crisologo & Jether Amar

Labels

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Comments

Jonette said…
Congrats with this commercial, budjette! My boyfriend and I love this. It's just brilliant! Never fails to have us laughing on weekend evenings. :D
8:23 PM
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