THE MAGICIAN
http://www.youtube.com/watch?v=0z0_pWHkr2E
THE ASSISTANT
http://www.youtube.com/watch?v=IC_zYqH9b8c
THE STAGEHAND
http://www.youtube.com/watch?v=yat3oPmOmxI
THE DATE
http://www.youtube.com/watch?v=Xg4iAkUx-oo
21st Philippine Ad Congress TVC
http://www.adcon.com.ph/
(article from the adcon website)
Fitting with the theme of this year’s Philippine Ad Congress (PAC), Perspectives, the PAC has called upon four of the industry’s top directors to come together for a historic collaboration.
Each director takes on the perspective of a single character on the night of a mysterious magic act.
Henry Frejas, director of Nescafe’s “Home/Batanes,” Nestle Cream’s “The Offering,” and McDonald’s “Simbang Gabi,” tells the story as seen through the eyes of the Magician; Sid Maderazo, director of the C2 Green Tea TVC’s, the Coke “Beat Game” commercial and the Roadrunner short film “Power,” takes another view of the events on stage through the Assistant’s eyes; Carlo Directo, director of the Sky Cable TVC’s, the McDonald’s “Burger, Burger” TVC’s, and the SMART Buddy “Double-decker” commercial, tells the tale from below through the Stagehand’s perspective; and AF Benaza, director of Nescafe’s “Jewel,” the Selecta Gold Series’ “Platinum,” and the Viva Mineralized Water “Boy” commercial, tells the tale as seen from the audience through the eyes of the Volunteer’s Date.
http://www.youtube.com/watch?v=0z0_pWHkr2E
THE ASSISTANT
http://www.youtube.com/watch?v=IC_zYqH9b8c
THE STAGEHAND
http://www.youtube.com/watch?v=yat3oPmOmxI
THE DATE
http://www.youtube.com/watch?v=Xg4iAkUx-oo
21st Philippine Ad Congress TVC
http://www.adcon.com.ph/
(article from the adcon website)
Fitting with the theme of this year’s Philippine Ad Congress (PAC), Perspectives, the PAC has called upon four of the industry’s top directors to come together for a historic collaboration.
Each director takes on the perspective of a single character on the night of a mysterious magic act.
Henry Frejas, director of Nescafe’s “Home/Batanes,” Nestle Cream’s “The Offering,” and McDonald’s “Simbang Gabi,” tells the story as seen through the eyes of the Magician; Sid Maderazo, director of the C2 Green Tea TVC’s, the Coke “Beat Game” commercial and the Roadrunner short film “Power,” takes another view of the events on stage through the Assistant’s eyes; Carlo Directo, director of the Sky Cable TVC’s, the McDonald’s “Burger, Burger” TVC’s, and the SMART Buddy “Double-decker” commercial, tells the tale from below through the Stagehand’s perspective; and AF Benaza, director of Nescafe’s “Jewel,” the Selecta Gold Series’ “Platinum,” and the Viva Mineralized Water “Boy” commercial, tells the tale as seen from the audience through the eyes of the Volunteer’s Date.
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