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Aling Geena! Pa-GLOOOBE!!!



We've been working on this project for the past two months and it was great to finally see it air.

One of the first ideas we had for this service involved super-heroes. Us, being the geeks, loved the idea. It was a matter of trying to sell it to client. Since the main idea behind the service is: no matter how tough things get, it's easy to get your friends together if you've got a Globe. So, we thought: super heroes always get into trouble and they always need help, so instead of using a Bat-signal, they'll just text the whole Justice Legion of Super Hero Avengers.

If we did push through with that idea, we would've had to face the logistical problem of designing and making 200+ super hero costumes.

The next idea that Taps came up with was a guy being chased by ninjas (or ninja... since that is supposed the plural of the word ninja, but it just sounds so cool to say ninjas). So, the guy is being chase by a bunch of ninjas, he texts his clan and 200+ samurai come to the rescue.

But Taps' other ideas were set in the Philippines, so he ended up rethinking the scenario and make it a guy being chased by rebels in the jungle. The guy sends out his text and 200+ soldiers come to the rescue.

The idea was further simplified to just show a guy being chased in the city by a gang of punks and the guy would be dressed in hiphop-wear. We even talked about how the punk gang would be dressed up like the gang in MAD MAX, but we eventually decided to just keep them in black outfits and that the other gang would be the colorful ones.

Here are the other types of gangs that we considered:



(Art by Reinard Santos)

The soundtrack was originally supposed to start with a rock/metal music and would then shift to a hiphop dance beat. During the edit, the director presented an alternative song, which didn't sound action-packed, didn't sound heavy and foreboding. It was a light beat and had accompanying vocals to it. So, we made that into the peg of the music, but had to change the rhythm and change the lyrics. (And we kept revising the lyrics til the last minute.)

But we finally got approval and finally got to air it. :-)

Here's the original storyboard:


CREDITS:
Client: Globe / Product: EverybodyTXT20
Agency: Harrison Communications
Creatives: Raul Castro, Alex Arellano, Budjette Tan, J.B. "Taps" Tapia, Reinard Santos, Ronnie Tres Reyes
Accounts: Dino Laurena, Maine Gatbonton, Rose Natanauan, Andrea Santos
Producer: Datu Gallaga,JhoMoya
Director: A.F. Benaza

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Unknown said…
Budjette, where are my comics?????
10:14 AM
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