Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...
The rants and raves of a copy/comic book/writer in Manila.
Comments
Thanks for the post... It is inspirational to see that you continue to honor the memory of your Dad. I'm sure he is beaming proudly because of his two sons!
All the best!
Lee
I had an inkling, from some of Brandie's tales, but this is monumental! Specially to a geek like me.
Your dad is the father of modern Filipino Geek culture!
(Which technically makes Filipino Geek Culture your brother?)