The Heart of a Woman

I found out about this shampoo commercial --yes! It’s a SHAMPOO commercial!!!-- from Creative Review Magazine (May 2007).

“Kazuro Nakazawa, the director behind the anime experience in Kill Bill Volume 1, has created this stunning animation for Japanese shampoo Ascience. The story, which despite its beautiful rendering is unlikely to please feminists, revolves around the Japanese proverb, “Hair is the heart of a woman”. In it, a Japanese princess falls in love with a young Samurai but is forbidden from seeing him by her stern father. Devastated by her loss, she hacks into her unfeasibly long hair but, as she cuts, blood spurts from the severed strands, causing her death, as well as that of her lover who was using the locks to climb up the castle walls to be with her. The film ends with the proverb spelt out in the princess’ blood.”

So, what are the chances we’ll ever see a Filipino shampoo account do something like that?

While we dream about that, you can read more about the commercial at:
http://www.productionig.com/contents/news/2007/03/ig_and_kazuto_n.html

CREDITS:
Product: Asience
Title: Hairy Tale
Director: Kazuto Nakazawa
Production Company: Production IG
Agency: Hakuhodo
Creative Director: Annarita Colombo, Jon Padfield

Comments

Cynthia said…

It's absolutely beautiful...but it's not going to make me buy the shampoo. And as an old director once said, "We have a slight major problem" there.

3:01 PM

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