Babbling Point

let's begin

I am proud to share with all of you the latest TV commercial made by Harrison Communications.

Last February, Harrison participated in a pitch for the Institutional TVC of the Bank of the Philippine Islands. We won the pitch, but that was just going to be the beginning of many months of revising and re-crafting the idea. It was eventually shot during a very rainy weekend last July and it finally aired this month.

It is rare that we get to do a TV commercial like it and great that we got to do it for an institution like BPI. We hope people like it.

PROJ: LIGHTHOUSE

CLIENT:
Bank of the Philippine Islands

AGENCY:
Harrison Communications

EXECUTIVE CREATIVE DIRECTOR:
Teeny Gonzales

CREATIVE DIRECTOR:
Budjette Tan

WRITERS:
Teeny Gonzales
(Assisted by Budjette Tan, Reinard Santos, Biba Cabuquit)

ART DIRECTORS:
Reinard Santos
(Assisted by Argem Vinuya, Erwin Trivino)

ACCOUNTS:
Manny Martinez, Madel Palman, Abby Nicolas

PRODUCERS:
Chona Bustamante, Cris Dy Liaco, Netnet Valencia

DIRECTOR:
Stephen Ngo

(L to R: Reinard, Budjette, Teeny, Direk Stephen Ngo, Madel, Netnet, Cris)

Popular posts from this blog

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...

The Mini Manifesto

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™ This is the copy for the MINI “Let’s Motor” campaign. The creatives who created this campaign said they weren’t just writing copy on how great it would be to own a Mini, they were writing a manifesto, a way of life for people who drive a Mini. I just love how the copy has rhythm, how it just flows and rolls off the tongue, how it just wants you to go out and drive and just keep driving. Makes me also wish I could write copy like that. More wonderful copy ads can be found at: http://www.libraryofmotoring.info/miniprintads.html

the sons and daughters of Kanlaon

Last Friday, we attended the 40th Anniversary of KBS, the Kanlaon Broadcasting System, where my mom and dad once worked. I was still a baby when my dad worked there. I barely remember the people there. One of the first people to greet me was Lando, my dad's old driver. Him, I remember. As the story goes, when I was a baby, I could not pronounce his name and just started calling him "Agoong". Hence, he got that nickname and that's what everyone called him. I remember how we used to play chess while waiting for dad to finish work and how I always forced him to make me win. (Makes me wish I forced him to teach me how to play chess better and learn how to not win things so easily.) As expected, as my mom re-introduced me to her old office mates, they all looked surprised and delighted to see me. They would then immediately extend their hand, palm down, and show me how small I was when I first met them. Some would pretend to carry me and tell them they were the ones who ca...