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HEADLINE:
Hindi ganito kadaling makahanap ng dugo.
(Finding blood isn't this easy.)

BODY COPY:
At hindi rin siya na bibili. Kaya mag-donate na sa Blood Drive ng National Kidney and Transplant Institute. Malay mo, ikay naman ang mangailangan.
For more info visit: www.nkti.com.ph
(And you can't even buy it anywhere. So donate to the Blood Drive of the National Kidney and Transplant Institute. You'll never know, you might be the one in need. For more info visit: www.nkti.com.ph)

Client: National Kidney and Transplant Institute
Agency: Harrison Communications
ECD: Teeny Gonzales
CD: Budjette Tan
Copywriter: BJ Galinato, Budjette Tan
Art Director: BJ Galinato, Ronnie Tres Reyes,
Project Manager: Nans Tiongson
Photographer: Charlie Altomonte


TGIF!!! (But we've got work this weekend.) The work-week's been on hyperdrive thanks to the pitches, top of all of the regular projects. October promises to be as intense, thanks to the upcoming Komikon. Which is why I'm glad we still get to do ads like to one posted above. Nice to do ads where we don't have to hard-sell something and at the same we get to help people.

This blood drive campaign is the brain child of BJ Galinato, one of our Art Directors. He even wrote the radio commercials! Talk about role-reserval! Go Mr. BJ!

View the other ads at:
http://phlog.net/user/budjette&albumid=1921

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