Babbling Point

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"Our work requires inspiration, but leaves little time to find it."

Wow.

It's already Wednesday.

12:43am to be exact.

I spent most of the day revising the copy on a project.

I wasn't exactly feeling fantastic when I woke up this morning, but I went to work only to find out that the meeting I was supposed to attend got cancelled.

So, I accompanied the team to a meeting with the Big Bosses to present some pro bono work. The BB's liked the team's work, so that's getting produced. That little victory was probably the only sliver of sunlight to this very grey day.

Then I went back to my desk to deal with more revisions.

Did you ever get to watch "Apollo 13"?

Remember how... “The astronauts had moved to the lunar module from the command module to conserve power for the emergency return to Earth. They had lithium hydroxide canisters to cleanse their spacecraft of carbon dioxide, but some of the backup square canisters were not compatible with the round openings in the lunar module. [The engineers] soon had a proposed solution to retrofit the canisters, but it took a day or two tobuild a mock-up and get instructions to the crew.” (Quote from: http://www.cnn.com/2005/TECH/space/04/19/apollo13.engineers.ap/)

In the movie, the NASA engineers gathered around a table. Several technicians dumped boxes containing equipment and tools on the table. The head technician held up a square canister and says, “We've got to find a way to make this…fit into the hole for this…;” and he held up a round canister, “... using nothing but that.” Referring to all the stuff on the table, which were materials found in the lunar module of Apollo 13.

Talk about having to MacGyver-up a solution.

Most times, work feels like we're on Apollo 13. We have had to make a square client requirement fit into a round creative campaign, given a limited amount of time and resources.
But we're not really on Apollo 13. We're not really on a mission to reach the moon. We're not really trying to reach for the stars. It would be nice if that was the case.

1am

Time for me to go home.

I've got a meeting at 10am.

"We spend so much time putting out fires that we've become better firemen, and lesser architects."

QUOTES FROM: "Slaughter the Sacred Cows" by Sally Hogshead, http://www.commarts.com/ca/colad/salH_274.html

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