Skip to main content
.

"Our work requires inspiration, but leaves little time to find it."

Wow.

It's already Wednesday.

12:43am to be exact.

I spent most of the day revising the copy on a project.

I wasn't exactly feeling fantastic when I woke up this morning, but I went to work only to find out that the meeting I was supposed to attend got cancelled.

So, I accompanied the team to a meeting with the Big Bosses to present some pro bono work. The BB's liked the team's work, so that's getting produced. That little victory was probably the only sliver of sunlight to this very grey day.

Then I went back to my desk to deal with more revisions.

Did you ever get to watch "Apollo 13"?

Remember how... “The astronauts had moved to the lunar module from the command module to conserve power for the emergency return to Earth. They had lithium hydroxide canisters to cleanse their spacecraft of carbon dioxide, but some of the backup square canisters were not compatible with the round openings in the lunar module. [The engineers] soon had a proposed solution to retrofit the canisters, but it took a day or two tobuild a mock-up and get instructions to the crew.” (Quote from: http://www.cnn.com/2005/TECH/space/04/19/apollo13.engineers.ap/)

In the movie, the NASA engineers gathered around a table. Several technicians dumped boxes containing equipment and tools on the table. The head technician held up a square canister and says, “We've got to find a way to make this…fit into the hole for this…;” and he held up a round canister, “... using nothing but that.” Referring to all the stuff on the table, which were materials found in the lunar module of Apollo 13.

Talk about having to MacGyver-up a solution.

Most times, work feels like we're on Apollo 13. We have had to make a square client requirement fit into a round creative campaign, given a limited amount of time and resources.
But we're not really on Apollo 13. We're not really on a mission to reach the moon. We're not really trying to reach for the stars. It would be nice if that was the case.

1am

Time for me to go home.

I've got a meeting at 10am.

"We spend so much time putting out fires that we've become better firemen, and lesser architects."

QUOTES FROM: "Slaughter the Sacred Cows" by Sally Hogshead, http://www.commarts.com/ca/colad/salH_274.html

Comments

Popular posts from this blog

PANDAY RIDING THAT HEROIC CYCLE Below is an email ELSA BIBAT posted in the Alamat mailing list , prompted by a thread about making/writing/creating a new Panday story. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Okay, okay, I'm back...and I was hoping to have a break from writing stuff. Anyway, it is incredible that someone actually remembered the post. It's been lost to time for exactly a two years now. Thank you for notifying me. Let's begin with the original videotapes. My original videotapes are lost to time, but, I caught all three of the trilogy in ABS-CBN's FPJ Theater... or was that Saturday Action Cinema? GMA 7 went the entire nine yards and showed the entire series in one of their old Tagalog action film shows that were on Saturday nights. The sight alone of the aliens of Panday IV raising the undead and turning innocent villagers to badly made-up extras makes my belly ache. As an aside, FPJ should exercise the rights a...

I AM A FILIPINO

I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. As such, I must prove equal to a two-fold task – the task of meeting my responsibility to the past, and the task of performing my obligation to the future. I am sprung from a hardy race – child many generations removed of ancient Malayan pioneers. Across the centuries, the memory comes rushing back to me: of brown-skinned men putting out to sea in ships that were as frail as their hearts were stout. Over the sea I see them come, borne upon the billowing wave and the whistling wind, carried upon the mighty swell of hope – hope in the free abundance of the new land that was to be their home and their children’s forever. This is the land they sought and found. Every inch of shore that their eyes first set upon, every hill and mountain that beckoned to them with a green and purple invitation, every mile of rolling plain that their view encompassed, every river and lake that promised a plentiful living ...
Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...