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Kick-ass advertising!
Found this link from THE BEAT about a TV commercial for Kodansha manga.
I don't think Marvel or DC Comics has ever done TVCs. I think the only American comic book company that has ever done a TVC was Malibu to promote their Ultraverse super hero line. Then again, DC has done a good job of getting the media to report and talk about so-called controversial storylines, as well as hype up the deaths and returns of their super heroes.
There was also a time when DC placed print ads for "Starman" in magazines like Entertainment Weekly.
I know someone, somewhere already wrote about this... but I still wonder why DC doesn't place ads for their comic books in teen magazines or shows like "Smallville" and "The O.C." and maybe, just maybe, reach out to a market that's never entered a comic book store.
Anyway, you can watch the two TVCs for Kodansha at this site: http://www.kodansha.co.jp/comic/cm/
Kick-ass advertising!
Found this link from THE BEAT about a TV commercial for Kodansha manga.
I don't think Marvel or DC Comics has ever done TVCs. I think the only American comic book company that has ever done a TVC was Malibu to promote their Ultraverse super hero line. Then again, DC has done a good job of getting the media to report and talk about so-called controversial storylines, as well as hype up the deaths and returns of their super heroes.
There was also a time when DC placed print ads for "Starman" in magazines like Entertainment Weekly.
I know someone, somewhere already wrote about this... but I still wonder why DC doesn't place ads for their comic books in teen magazines or shows like "Smallville" and "The O.C." and maybe, just maybe, reach out to a market that's never entered a comic book store.
Anyway, you can watch the two TVCs for Kodansha at this site: http://www.kodansha.co.jp/comic/cm/
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