Skip to main content
"Testing 1,2,3"

Driving to work today, the Barenaked Ladies started to whine on my car radio.

Better than the first time
Better than the worst time
If I could just reverse time
I'd be set


I still say they’ve got it good. They’re able to make money out of the misery.
If I were able to do that, I’d probably be a multi-billionaire.
Misery? I got lots of it.
If I put my misery on a garage sale I’d need a warehouse.

She got a new apartment
It's out on the escarpment
And in her glove compartment
Are my songs

She hasn't even heard them
Since she found out what the words meant
She decided she preferred them
All wrong


See? How many people can write a song using the work “escarpment”? Astig, di ba?

Testing 1,2,3
Can anybody hear me?
If I shed the irony
Would anybody cheer me?
If I acted less like me
Would I be in the clear?


Couple of weeks back, people in the office kept mentioning that I was “too happy”, “too cheerful”. They asked me what was wrong. Even client pointed it out. “He’s happy. Why?” And they talked about as if I wasn’t in the room. It was as if I was up to no good, like I was some sort of cheerful impostor--- hmmm, sounds like some wacko Doom Patrol villain: THE CHEERFUL IMPOSTOR! He takes the shape of cantankerous humans and messes up their lives by visiting their homes and workplace and doing good deeds.


Would anybody cheer me?
If I acted less like me


And on the other side of the mall, people were talking about how I never seemed to smile, that I whenever I walked in a room, it seemed like a dark cloud was following me around.

We recognize the present
Is half as pleasant
As our nostalgia for

The past'll be presented
Recast and reinvented
Until it's how we meant it


”Testing 1 2 3”… another song to add to my Soundtrack.


Comments

Popular posts from this blog

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...

I AM A FILIPINO

I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. As such, I must prove equal to a two-fold task – the task of meeting my responsibility to the past, and the task of performing my obligation to the future. I am sprung from a hardy race – child many generations removed of ancient Malayan pioneers. Across the centuries, the memory comes rushing back to me: of brown-skinned men putting out to sea in ships that were as frail as their hearts were stout. Over the sea I see them come, borne upon the billowing wave and the whistling wind, carried upon the mighty swell of hope – hope in the free abundance of the new land that was to be their home and their children’s forever. This is the land they sought and found. Every inch of shore that their eyes first set upon, every hill and mountain that beckoned to them with a green and purple invitation, every mile of rolling plain that their view encompassed, every river and lake that promised a plentiful living ...

The Mini Manifesto

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™ This is the copy for the MINI “Let’s Motor” campaign. The creatives who created this campaign said they weren’t just writing copy on how great it would be to own a Mini, they were writing a manifesto, a way of life for people who drive a Mini. I just love how the copy has rhythm, how it just flows and rolls off the tongue, how it just wants you to go out and drive and just keep driving. Makes me also wish I could write copy like that. More wonderful copy ads can be found at: http://www.libraryofmotoring.info/miniprintads.html