Skip to main content
:)

HACK AND SLASH

I spent the whole morning and afternoon trying to crack this radio script. I just had a sandwhich for lunch because I wanted to get back to the computer to try and write something.

Around 3pm, I showed my boss the two scripts I made. As I entered her office I said, "This is what you call a dry spell."

She shot down one script and told me to change the punchline of the other script.

The meeting was at 4:30pm.

I sat back at my computer and was stumped.

While all of this was happening, the printer started to go berserk, so our other presentation materials were not coming out right.

Our Business Director came over to check my radio scripts and I told him that I had nothing. He looked like a deer stuck in the headlines. I told him I'll try to come up with something, but if not, we could at least present the other materials.

15 minutes before we had to leave, I started to hack away at the keys, not really sure what I was writing... an idea we had during brainstorm stage but never really fleshed out.

I saw my boss already heading towards the door.

I hit the PRINT button and ran.

Thankfully, the printer began to cooperate, so we had all the materials ready.

I presented the two radio scripts and client loved both of them. Even our AEs, who just heard the radio scripts when I presented them, laughed at the right places.

I am such a hack.

Hack.

Hack.

Hack.

But it most definitely felt good that the work got approved.

11pm

Time to go home.

:-)


Comments

Popular posts from this blog

Will you Play it Safe in 2025?

One of my favorite songs which I learned about early this year. Our boss at the agency played this at one of our town hall meetings. It's reminder to all creators that we will always be told to "stick to safe ideas" (which is fine, if you just want to get the work done and go home) but there will always be this other voice at the back of your head that will ask, "Maybe there's another way to do this? Maybe there's a better way to tell this story? Maybe you can tell if from a different point of view and make this old story feel like new? Maybe you can spend a few more minutes working on it? How about it? Let's give it a try? Another hour trying to re-write? Let's give it a go!" What I love about this song is how the lyrics take on the conservative point-of-view and how the visuals show us the exact opposite. One of my favorite bits of this song is this part, where the lyrics starts to give you a "list of commands", like it's a list o...

the sons and daughters of Kanlaon

Last Friday, we attended the 40th Anniversary of KBS, the Kanlaon Broadcasting System, where my mom and dad once worked. I was still a baby when my dad worked there. I barely remember the people there. One of the first people to greet me was Lando, my dad's old driver. Him, I remember. As the story goes, when I was a baby, I could not pronounce his name and just started calling him "Agoong". Hence, he got that nickname and that's what everyone called him. I remember how we used to play chess while waiting for dad to finish work and how I always forced him to make me win. (Makes me wish I forced him to teach me how to play chess better and learn how to not win things so easily.) As expected, as my mom re-introduced me to her old office mates, they all looked surprised and delighted to see me. They would then immediately extend their hand, palm down, and show me how small I was when I first met them. Some would pretend to carry me and tell them they were the ones who ca...

Two Young Creatives of Equal Talent

Two Young Creatives of Equal Talent by David Lubars Executive Creative Director of BBDO North American Originally published in Communication Arts July Illustration Annual 2001 You and your buddy are just starting out. You’re a couple of juniors from ad school, or wherever. You both have killer books; maybe you’ve scored in the One Show college competition. You’re excited and juiced. You have tons of potential. Flash forward fifteen years. One of you has become the creative director of a brilliant agency. The other is brain dead in Punxsutawney. A fascinating scenario, and one I’ve tried to make sense of in the twenty years I’ve been at this. If you’re a kid, this is written to try to help you avoid the mistakes some of your talented but misguided predecessors have made. Here, then, are nine attempts at understanding why some people fall off the face of the earth: First, it seems that these people somehow get i...