Skip to main content


They are everywhere.

They are often almost invisible.

It hurts them to give so much.

Everyone has one.

They can be contradictory.

Everyone is one.

You are one.

Heroes walk the streets of every city and town, of every stats, region and country. They often hide behind the illusion of normality, emerging to save the day or repair what is left, if only temporarily. A hero may be you, or may be me, whoever we are. The fact is, we all harbour heroism in our hearts. But sometimes heroes are not even people, rather they stand for all that defines the best of humanity.

HEROES is also the new collection from Stone.

And it’s photography that is original and powerful. It may surprise you by being, in part, made up of images from your own unconscious. Heroes are on the minds of everybody.



The copy above is from a flyer of Getty Images’ new batch of photos called HEROES. I get these books and flyers from them because, for some strange reason, their database has labeled me an Art Director. Anyway…

The world must still be on some synchronicity ride and still looking for heroes; still reeling from September 11 and everything else that followed.

On Gerry’s message board there’s a whole lot of talk about making a Pinoy Hero or why we shouldn’t make another a wanna-be-Filipino-hero-in-spandex. Whether they are “for” or “against”, they’re still talking about heroes.

The recent issue of WIRED has a very well-written article about Filipino OCWs as the new heroes. In my opinion, Wired did a better job of putting a face on the “Filipino hero” compared to what Time magazine did. The editors of Time thought that the person to represent heroism in our country is some American juetung bookie who had to remain anonymous due to what he was doing.
Gosh, that makes me so proud to be Pinoy.

As the copy in the flyer said, heroes are “often almost invisible”.

Maybe they’re all about to make an appearance.

Maybe that’s why there’s all this talk.





Popular posts from this blog

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...

I AM A FILIPINO

I am a Filipino – inheritor of a glorious past, hostage to the uncertain future. As such, I must prove equal to a two-fold task – the task of meeting my responsibility to the past, and the task of performing my obligation to the future. I am sprung from a hardy race – child many generations removed of ancient Malayan pioneers. Across the centuries, the memory comes rushing back to me: of brown-skinned men putting out to sea in ships that were as frail as their hearts were stout. Over the sea I see them come, borne upon the billowing wave and the whistling wind, carried upon the mighty swell of hope – hope in the free abundance of the new land that was to be their home and their children’s forever. This is the land they sought and found. Every inch of shore that their eyes first set upon, every hill and mountain that beckoned to them with a green and purple invitation, every mile of rolling plain that their view encompassed, every river and lake that promised a plentiful living ...

The Mini Manifesto

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™ This is the copy for the MINI “Let’s Motor” campaign. The creatives who created this campaign said they weren’t just writing copy on how great it would be to own a Mini, they were writing a manifesto, a way of life for people who drive a Mini. I just love how the copy has rhythm, how it just flows and rolls off the tongue, how it just wants you to go out and drive and just keep driving. Makes me also wish I could write copy like that. More wonderful copy ads can be found at: http://www.libraryofmotoring.info/miniprintads.html