Babbling Point

Of Mice and Jedi

10:55pm
Stuck at the office.

9:30pm
LFS of STAR WARS: EPISODE 2 started in Cinema 4, Robinsons Galleria.

10am
Bought tickets for LFS of EP2

7pm
Presented revised materials to clients.
Client still didn't like it. Wants to see something esle.
Must see it by tomorrow.

830pm
Meet up with Brandie outside his office.
Gave him the tickets to the movie.

730pm
Muttering and grumbling on the MRT on the way back to Makati.

9:45pm
Brainstromed with the whole team.
Finally have some new ideas.
None of them are mine.
Thank God, the team was around to pitch in.

10:58pm
Too tired to go anywhere.
I just want to finish writing this copy.
But I don't know where to start.
Once again, I struggle with this one line.
This headline. This damned headline.

10:59pm
I'm obviously making no effort of writing copy.
Blogging.
Trying to clear my head.
Didn't really have a proper dinner.
Had chocolate ice cream, potato chips, and peanuts while we were brainstorming.

11pm
I just want to give up.

11:01pm
I hope things will get better.

Popular posts from this blog

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...

The Mini Manifesto

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™ This is the copy for the MINI “Let’s Motor” campaign. The creatives who created this campaign said they weren’t just writing copy on how great it would be to own a Mini, they were writing a manifesto, a way of life for people who drive a Mini. I just love how the copy has rhythm, how it just flows and rolls off the tongue, how it just wants you to go out and drive and just keep driving. Makes me also wish I could write copy like that. More wonderful copy ads can be found at: http://www.libraryofmotoring.info/miniprintads.html

the sons and daughters of Kanlaon

Last Friday, we attended the 40th Anniversary of KBS, the Kanlaon Broadcasting System, where my mom and dad once worked. I was still a baby when my dad worked there. I barely remember the people there. One of the first people to greet me was Lando, my dad's old driver. Him, I remember. As the story goes, when I was a baby, I could not pronounce his name and just started calling him "Agoong". Hence, he got that nickname and that's what everyone called him. I remember how we used to play chess while waiting for dad to finish work and how I always forced him to make me win. (Makes me wish I forced him to teach me how to play chess better and learn how to not win things so easily.) As expected, as my mom re-introduced me to her old office mates, they all looked surprised and delighted to see me. They would then immediately extend their hand, palm down, and show me how small I was when I first met them. Some would pretend to carry me and tell them they were the ones who ca...