Babbling Point

What is your Wild Rabbit? http://creativity-online.com/work/hennessy-manny/27017 Each one of us has a wild rabbit -- that elusive motivation that drives us to succeed. That theme is the centerpiece of a big, beautiful new campaign for Hennessy from Droga5 New York. With artfully directed television work by Johnny Green, three separate commercials follow Filipino fighter and congressman Manny Pacquiao, director Martin Scorsese and singer Erykah Badu. The Pacquiao film, probably the most beautiful one of the lot, was shot in Manila, featuring the fighter going through his regular pre-fight ritual, interspersed with shots of his fans crowding around televisions to cheer him on as he enters the ring. What's his White Rabbit? Fighting the fight that really matters. The campaign also includes a stunning website, NeverStopNeverSettle.com , an immersive online journey through the world of Hennessy through a rabbit hole of sorts. Fans can learn about the motivations ...

From the day we're born, we're searching. Often we're not sure what for. But something calls us onwards. Something makes us wonder. Something makes us believe that we'll find an answer. You might say that life itself is a search. So, whatever you do, don't stop searching and don't hold back. Jeep Australia launches a new campaign for the highly-awarded Jeep Grand Cherokee, via Melbourne agency CumminsRoss.The campaign continues the brand's mantra of 'Don't Hold Back' through an illustration of humanity's incurable determination to never stop searching; an insight counterpointed with the Grand Cherokee's positioning as 'The Ultimate Search Engine'. Shot in Melbourne, Chile, Patagonia and Argentina by renowned director/DOP Germain McMicking, and conceived by creative team Ed Howley and Toby Cummings, the commercials were recently premiered as two 60 second and two 30 second spots, with a sti...

Brandie Tan joins Lowe Malaysia as executive creative director Adobo Magazine,  FEBRUARY 6, 2012 http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1328516708422 Multiple award-wining Filipino creative director joins Lowe Malaysia as executive creative director. Managing director Khairudin Rahim confirmed the appointment today. Tan will start in his new role on February 15. Considered as one of the Philippines' top creatives, Tan has a collection of metals under his belt from Cannes, Clio, D&AD, The One Show, Spikes  Asia, London International, Asian AdFest, AWARD Awards, DMA Echo, Digital Media Awards, Caples, the Asian Marketing Effectiveness Awards, the local Araw Awards and the Philippine Creative Guild Kidlat Awards, across all media, covering TV, print, radio, direct marketing, digital, outdoor and integrated. Tan joins Lowe Malaysia after a stint at BBDO Guerrero as executive creative director, prior to which he...

Download the Slow Moving Millie track "Please, please, please" from itunes http://bit.ly/slowmovingmillie  The advert from John Lewis which everyone's talking about this Christmas. "For gifts you can't wait to give". There is something even more wonderful than receiving the perfect gift, and that is knowing you have found the perfect gift for someone you love. This year we have brought to life the feeling of excitement and anticipation you get when you have found that perfect gift for someone and cannot wait for Christmas day to arrive. "Our advert follows one little boy who is impatiently counting down to Christmas. We see him tapping his fingers, gazing out of the window, even trying to cast a spell on a clock to make time go faster, but to no avail. The track 'Please, Please, Please let me get what I want', was originally recorded by the Smiths, and has been rerecorded by emerging artist Slow Moving Millie."

Credits Agency: BBDO Guerrero, Makati City, The Philippines  Chief Creative Officer: David Guerrero  Executive Creative Director: Brandie Tan  Creative team: Joe Dy, Meggy De Guzman, Rizza Garcia  Agency producer: Jing Abellera Account supervisor: Katy Parr (Bbdo Hong Kong).  Director: Tim Bullock via Prodigy Films, Sydney  Producer: Serena Paull  Director of photography: Geoffrey Hall Editor Adam Wills  Sound designed at Song Zu by Simon Kane.  Music was produced at Sound Planet by Damian De Boos-Smith.

EAT from Rick Mereki on Vimeo . LEARN from Rick Mereki on Vimeo . MOVE from Rick Mereki on Vimeo . 3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage... all to turn 3 ambitious linear concepts based on movement, learning and food ....into 3 beautiful and hopefully compelling short films..... = a trip of a lifetime. move, eat, learn Rick Mereki : Director, producer, additional camera and editing Tim White : DOP, producer, primary editing, sound Andrew Lees : Actor, mover, groover These films were commissioned by STA Australia: youtube.com/​watch?v=-BrDlrytgm8 All Music composed and performed by Kelsey James (kelseyanne.james@gmail.com) Music Recorded and mixed by Jake Phillips Colour Grade : Edel Rafferty and Roslyn Di Sisto Online Edit : Peter Mirecki Assistance in titles and production design : Lee Gingold, Jason Milden, Rohan Newman

NOOK Color "Read Forever™" Anthem http://youtu.be/xVFqiiRrpdw READ FOREVER Til all the books I read are read and all the pens are put down and everything there is to learn is learned Til tears are no longer shed and the ziggers have all zigged and the irony is all ironed out Til the heroes retire and the monsters return to their dens and all the plots are wrapped up Til there are no more twists and turns No more guns in drawers No more shaggy dogs Til rhymes stop rhyming and pots stop boiling and everyone is happy and there’s nothing more say Til that day By hook or by crook By book or by nook I will read CREDITS FROM : http://adsoftheworld.com/media/tv/barnes_noble_read_forever_anthem Advertising Agency: Mullen, Boston, USA Chief Creative Officer: Mark Wenneker Group Creative Director / Copywriter: Dave Weist Group Creative Director / Art Director: Tim Vaccarino Copywriter: Tim Hanrahan Executive Director of Integrated Production: Liza Near Executive Pro...

Love the artwork of this new AT&T campaign that talks about their superior international coverage. Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Executive Creative Directors: Greg Hahn, Ralph Watson Creative Director / Art Director: James Clunie Creative Director / Copywriter: Pierre Lipton Designers: James Clunie, Paul Wagner Illustrator: Snarlik Ads found at http://adsoftheworld.com/

TV Commercials for the department store JOHN LEWIS John Lewis Christmas ad 2010 John Lewis Ad with Fyfe Dangerfield 'She's Always A Woman' soundtrack

Secret Cinema is a growing community of all who love cinema, experience and the unknown. Secret audience. Secret locations. Secret worlds. The time is now to change how we watch films. Whisper only amongst yourselves. Tell no-one. http://www.secretcinema.org/ Well, with over 60,000 Facebook fans, it's not really a secret anymore. Every couple of months, the guys behind Secret Cinema invite you to watch a movie, but they won't tell you what it's all about. They'll give you clues, like "wear goggles, bring an umbrella, beware of acid rain, we're going to another planet". Participants are asked to assemble at a certain area and they are lead to the secret venue where the movie will be shown.  When Secret Cinema screened BLADE RUNNER, they brought the movie-goers into a warehouse that resembled the neon-lit Chinatown in the movie, where they interacted with the Decard, Pris, Rachael, and Gaff.  During the classic scene where Roy Batty lamented...

Advertising Agency: Rafineri, Istanbul, Turkey Creative Directors: Ayse Bali, Murat Cetinturk Art Director: Ozer Yalcinkaya Copywriter: Gorkem Yegin Illustrator: Pelin Kirca Published: January 2010 http://adsoftheworld.com/

Saw this ad in the Philippine Daily Inquirer today: Which makes me wonder... is the owner of this company a Star Wars geek? is the writer/art director of this ad a Star Wars geek? what will Lucas do when he sees this ad? (here's the complete page)

Here are two great, simple examples of how to get people to interact with your brand, get them to talk about your brand, if you do it right, they'll love your brand as well. SING "The exclusive 4 minute extended version of the moment 13,500 people sang Hey Jude together in Trafalgar Square. Everyone involved arrived thinking they could be dancing - no-one had any idea how the event would unfold." DANCE "Watch the moment Liverpool Street Station danced to create this special T-Mobile Advert."

You turn the page and then... The Staircase The Hospital The House Another great PENGUIN BOOKS campaign. (click on the image to see larger version) Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia Executive Creative Directors: Adrian Miller, Edmund Choe Copywriters: Lydia Lim, Ong Kien Hoe Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe Photographer: Allen Deng, Wizard Photography Typographer: Lydia Lim Account Supervisor: Aaron Taylor Retoucher: Karen Yap, Wizard Photography

great marketing gimmick for TRESE ...now if I can only find the marketing budget to do stunts like this. :)

kick-ass copy If there was ever an award for Best Copy on Packaging, I'd give it to Glaceau's vitaminwater. I was standing in line at Krispy Kreme when I saw these multi-colored bottles. I picked up one, read the first line and was hooked. I stood there for a good five minutes, read all the copy on the all the bottles, and laughed at every punch line. The people behind me didn't seem all that amused. Anyway, here are the ones that I liked. You can read the rest at: http://vitaminwater.com/ ESSENTIAL: orange-orange (c+calcium) ah, orange juice commercials. funny stuff, mom cheerily prepares some huge breakfast while the rest of her family sleeps. sure, this could happen, but every morning? please. maybe if mom were heavily medicated, in which case, we wouldn’t condone operating a stove or any electrical appliance. for those of us who don’t live in an orange juice commercials, there’s still a way to get your morning nutrition. this product has calcium and lots of vitamin c, ...

escape into a book One of my favorite campaigns won big time in the recent ADFEST. Click on the images to see larger version. Gold Single Press Lotus - Penguin Books "Train" Saatchi & Saatchi Singapore Silver Single Press Lotus - Penguin Books "Bus stop" Saatchi & Saatchi Singapore Gold Campaign Press Lotus - Penguin Books "Bus-Stop/Train/Airport" Saatchi & Saatchi Singapore See the rest of the ADFEST winners at: Adobo Magazine (Would be nice to do a campaign promoting comic books, yes?)

painting people's house “ … I probably need to explain once again why I don't stay long on company-owned works. It's as simple as this -- if I don't own it, I'm not going to spend my life on it. “Or, if you like: you can only paint someone else's house for so long before you start thinking that it might be nice to own your own house one day. “I'm okay with painting other people's houses for short periods, because I'm good at it and it pays well and on nice days it's fun. But I never ever confuse painting a house for owning that house. And if I spent every waking hour painting other people's houses, I wouldn't be able to build houses of my own. “The more creators who only took on housepainting as a part-time gig, the healthier this medium would be.” – warren ellis Which made me think about the work we do in the agency. Client comes to us and tells us to paint their house. Make it look pretty! Make it red! Make it blue! Make it look bigger ...

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™ This is the copy for the MINI “Let’s Motor” campaign. The creatives who created this campaign said they weren’t just writing copy on how great it would be to own a Mini, they were writing a manifesto, a way of life for people who drive a Mini. I just love how the copy has rhythm, how it just flows and rolls off the tongue, how it just wants you to go out and drive and just keep driving. Makes me also wish I could write copy like that. More wonderful copy ads can be found at: http://www.libraryofmotoring.info/miniprintads.html