Babbling Point

Operation Smile “Beggar” TVC won SILVER- Advocacy for Respect & Care for Human Life and Dignity and the Rights of All (TV/Cinema) Coca-Cola Living Billboard team received SILVER-Advocacy and GOLD-Branded Communications for Concern for and Preservation of Environment (Ambient/OOH) Coca-Cola Live Positively Campaign also brought home SILVER- Advocacy for Respect & Care for Human Life and Dignity and the Rights of All (Multimedia) iamninoy-iamcory “SCORE” TVC bagged GOLD-Advocacy Love of Country & Respect for National Customs & Traditions (TV/Cinema) Jollibee’s The Happy Filipino also bagged GOLD-Branded Communications for Love of Country & Respect for National Customs & Traditions (Digital/Interactive) McCann Worldgroup delegation onstage to receive the PLATINUM AWARD for The Coca-Cola OFW Project (Branded- Reverence for Family, Marriage & Responsible Parenthood- Digital/Interactive)

McCann - MRM Manila Agency Categories - Philippines Digital Agency of the Year - Gold http://www.aoyawards.com/sea/winners/2012/9893 In a market where digital has become the buzzword and marketing budget allocations remain in the modest two per cent range, MRM Manila made it its mission to serve definitive notice on the sustainable value of the digital discipline. MRM evolved digital from a mere marketing mix supplement into becoming the epicentre of a business solutions strategy. The agency started overhauling rudimentary digital metric tools and authoring a new, meaningful measurement system tied to business objectives.With such a rigorous focus on business solutions, MRM's 100 per cent client retention rate paved the way for the agency's 120 per cent account base growth, with new businesses amounting to almost US$600,000. MRM doubled its revenue from the previous year (a record growth year), increasing billings to almost $2.5million. Beyond this, ...

McCann wins digital excellence award Ads And Ends -- Nanette Franco-Diyco, August 16, 2012  http://www.bworldonline.com/weekender/content.php?id=56916 ONE of the important categories in the recent 4A’s Agency of the Year (AOY) Awards was the Digital Excellence Award won by McCann Worldgroup-MRM. The award is given "for the agency’s enterprising use of digital in creating innovative strategies that deliver measurable results." McCann enumerated three cases where it used "breakthrough tactics that brought digital engagement to a new level," namely Coca-Cola, Nescafé and Bank of the Philippine Islands (BPI). I reviewed the spectacular Coca-Cola and BPI videos in this column. I recall Coca-Cola’s four-minute video that covered the heart-wrenching tales of three OFWs, with Coca-Cola flying them back to the Philippines for a meticulously planned joyful surprise reunion with their families. This material was first viewed in the Internet, followed by TV...

In a move towards ramping up technology innovations into its value proposition, Agency of the Year Digital Excellence awardee MRM Manila takes on Sherwin Sowy as Deputy Managing Director. Under Donald Lim’s (MRM Manila Managing Director) leadership, Sowy will drive digital product excellence across the agency’s capabilities in account management, creative, media, production and planning. Sowy has more than 10 years of solid experience in the fields of technology consulting and project management, having applied his skills as Digital Technology Head for Dentsu Asia in Singapore, as Business Head of Globe Telecom, and as Manager & Consultant for Accenture in the Philippine and California offices. He has a distinct record in product development and management, with special focus on mobile, digital advertising and iPhone application development. Sowy led the launch and management of the internationally acclaimed iButterfly mobile advertising application across Singapore, Malaysia an...

McCann Worldgroup Philippines announces multiple wins    http://www.campaignsingapore.sg/   McCann Worldgroup Philippines has started the year with several new business wins across different disciplines including creative, digital, activation campaigns, media planning, and buying and implementation.   MRM Philippines won two Nestle 2012 digital pitches for key brands Nescafe and Kit Kat, adding to its wins in the last year, which include Coca-Cola, Multiply, Bank of Philippine Islands, Unilever Eskinol, and Unilever Master. Momentum, meanwhile, has bagged Maxims, Whattatops, and JTI Winston so far this year, adding to its portfolio, which includes Ipanema and Coca-Cola. McCann Healthcare won Westmont Klaz 2012 campaign, while Universal McCann was named media agency by Gentle Supreme Philippines for brands Wings & GIV, and also bagged duties for The Clorox Company (for Clorox, Pine Sol, Glad, Burt's Bees, Hidden Valley, and Prestone), ...

Coke unveils world's first 'tansan' billboards  The Philippine Star, January 28, 2012 http://www.philstar.com/Article.aspx?articleId=772012&publicationSubCategoryId=68   Last Jan. 17, in line with its 100th anniversary in the Philippines, Coca-Cola unveiled simultaneously in key locations across the country – North EDSA in Quezon City, Highway Seno in Cebu and Ulas Highway in Davao – three bottle crown billboard structures, the first in the world. All bearing the special insignia of Coke’s 100th year celebration and headlined with a “thank you” message, the road ads were erected to officially open Coca-Cola’s “year of happiness” in the Philippines. “We have created these extraordinary Coca-Cola crown billboards because 2012 is a very special year for the Filipinos. It is the year Coca-Cola gives back and gives thanks for the last 100 years of choosing and believing in happiness. This is the reason why the beloved brand is still here today. The billboards ...

Ako si Lolo Mario. At sa isandaang taong ng buhay ko, naging maswerte ako. Maswerte na ipanganak, tulad mo. Na mabigyan ng mga kaibigan at pamilya. Na mabuhay ng maligaya hanggang sa araw na ito. Ipinanganak ka sa panahon ng maraming pagsubok. Napaka-laki ng mundo. Napaka-daling maligaw ang landas mo. Bilang gabay, simple lang ang payo. Hanapin mo kung ano’ng magpapasaya sa’yo. Napaka bilis ng panahon. Huwag mong sasayangin sa mga walang kabuluhang bagay. At gaano man kalayo ang marating, huwag mong kakalimutan kung saan ka nanggaling. Sa haba ng buhay ko, nagpapasalamat ako sa bawat sandali na nakasama ang mga kaibigan at pamilya. Ngayon ko nakikita na hindi sapat ang isandaang taon –- kung nasa piling nila. Pinanganak ka para maging maligaya. Ang mga kaibigan at pamilya mo ang magpapakita kung paano. ENGLISH TRANSLATION  My name is Lolo Mario. And in my 100 years of life. I have been very lucky. Lucky t...

Market leadership, bigness with heart  Ads And Ends by Nanette Franco-Diyco Business World, December 08, 2011 http://www.bworldonline.com/weekender/content.php?id=42972 Ting Bongco, McCann Erickson’s associate business group director, hit it right on the head when he mused that practically everyone in our country knows at least a family member, relative, friend, neighbor or acquaintance who works overseas. And, truly, all of us realize the sadness that these overseas Filipino workers (OFWs) and their families feel when they do not spend Christmas together. This indeed is the very reason why Coca-Cola’s “This Christmas, Where Will Happiness Strike Next: The OFW Project” is as good as it gets as a viral activation that hits your gut for this Christmas season. Beautiful scenes of the respective workplaces abroad, three very well-chosen OFWs who have been working in faraway places for over five years, with laudable reasons for not coming home to their loved ones, with ea...

Here are the designs for the San Miguel Beer “Lifestyle Brews” T-shirts that won a White Trophy in the Philippine Graphic Design Awards last November 2011 McCann Worldgroup Philippines (Agency) Noel Bermejo (Creative Director) Bheng Densing (Art Director) Reg Romanillos (Associate Creative Director) Stevie Del Rosario / Rex Dalistan / Allan Almeda (Copywriters)

  Click here and go to http://www.jollitown.com.ph/ now!

PRESS RELEASE: Coca-Cola Philippines and the World Wide Fund for Nature (WWF-Philippines) unveiled last 23 June the very first plant billboard in the country - an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference for the environment. The billboard now crowns the Adriano Building, between Buendia and Kalayaan Avenues in Makati City. The 60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes, utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.” Gao says. (Let me just proudly share that this billboard was conceptualized by Coca-Cola's agency McCann Worldgroup Philippines.) OTHERS SITES THAT H...

Donald Lim, managing director of MRM Worldwide shared the latest e-commerce data comparing market developments from 2009 to 2010 at the DigitalFilipino E-Commerce Summit 2010. Despite growth being flat in this period, Donald shows optimism for 2011 while encouraging market players to address the issue of trust. ORIGINALLY POSTED IN THE BLOG OF JANETTE TORAL http://e-commercephilippines.com/state-of-internet-and-mobile-commerce-market-growth-in-the-philippines-2010.html Picture from Norelyn T. Babiera's Facebook Page .

MRM Elite Team (From L to R): Amiel Uy, Tonico Maningat, Jim Guzman, Mabie Encarnacion, Rachel Chua, Debbie Bereber, Nicole Sy, Pat Cortes, Mae Uy and Mattel Soliven MRM Philippines, the digital relationship marketing discipline of McCann Worldgroup, now holds the most number of individually certified Google AdWords professionals in the country. This was after 10 out of the 15 team members passed the Fundamentals and advanced-level exams covering search, display, reporting, and analysis. As individually qualified AdWords Professionals, members of the MRM accounts and production team are now equipped with specialized knowledge in Google Advertising. AdWords ads are placed in Google partner sites and display networks, widening the scope of MRM clients’ ad placement in relevant sites online. Managing Director Donald Lim says, “The Google Adwords Certification solidifies MRM Manila’s authority in the digital marketing arena by ensuring that we are capable and knowledgable in ...

With a new logo emblematic of the changing face of the agency network, McCann Worldgroup has embarked on a new route towards a "transformation agenda" on the local, regional and global levels. On his recent visit to Manila to formally announce the leadership changes at McCann Worldgroup Philippines, Charles Cadell, Regional Managing Director, McCann Worldgroup SEA and Australia, sat down with adobo to discuss the structural changes within the agency network. Beginning with the agency identity, developed by Futurebrand, with variations on binaries—analog and digital, fire and smoke, flowers and bees, to name a few—there is a refreshed focus on collaboration, and changes in approaches to talent and product. Cadell described McCann Worldgroup Philippines as a "star operation across Asia" and expressed his excitement about what is happening in the Manila office: "The vision is one I find terrifically exciting specifically how it applies to the Philippines be...

McCann Worldgroup Philippines CEO retires, announces new leaders Adobo Magazine PHILIPPINES, MARCH 29, 2011 McCann Worldgroup Philippines Chairman & CEO Patricia “Ricki” Arches announces her decision to retire from her top-level post at the agency effective April 30 this year. Arches departs McCann after 24 years of steering one of the most successful and best performing McCann offices in the world as well as consistent local market leader since 2007. She joined the agency in November1986 as VP- CFO, overseeing McCann’s finance and administrative service functions. Her management role expanded quickly to include supervision of the client service function and the agency’s business operations with her appointment as EVP and COO in 1992. In 1999, she was appointed President and has served as CEO of McCann Erickson since 2002. Arches is credited for transforming McCann into what is now the country’s biggest multi-discipline marketing communications company, McCann Worldgroup, launche...