Babbling Point

McCann - MRM Manila Agency Categories - Philippines Digital Agency of the Year - Gold http://www.aoyawards.com/sea/winners/2012/9893 In a market where digital has become the buzzword and marketing budget allocations remain in the modest two per cent range, MRM Manila made it its mission to serve definitive notice on the sustainable value of the digital discipline. MRM evolved digital from a mere marketing mix supplement into becoming the epicentre of a business solutions strategy. The agency started overhauling rudimentary digital metric tools and authoring a new, meaningful measurement system tied to business objectives.With such a rigorous focus on business solutions, MRM's 100 per cent client retention rate paved the way for the agency's 120 per cent account base growth, with new businesses amounting to almost US$600,000. MRM doubled its revenue from the previous year (a record growth year), increasing billings to almost $2.5million. Beyond this, ...

McCann wins digital excellence award Ads And Ends -- Nanette Franco-Diyco, August 16, 2012  http://www.bworldonline.com/weekender/content.php?id=56916 ONE of the important categories in the recent 4A’s Agency of the Year (AOY) Awards was the Digital Excellence Award won by McCann Worldgroup-MRM. The award is given "for the agency’s enterprising use of digital in creating innovative strategies that deliver measurable results." McCann enumerated three cases where it used "breakthrough tactics that brought digital engagement to a new level," namely Coca-Cola, Nescafé and Bank of the Philippine Islands (BPI). I reviewed the spectacular Coca-Cola and BPI videos in this column. I recall Coca-Cola’s four-minute video that covered the heart-wrenching tales of three OFWs, with Coca-Cola flying them back to the Philippines for a meticulously planned joyful surprise reunion with their families. This material was first viewed in the Internet, followed by TV...

In a move towards ramping up technology innovations into its value proposition, Agency of the Year Digital Excellence awardee MRM Manila takes on Sherwin Sowy as Deputy Managing Director. Under Donald Lim’s (MRM Manila Managing Director) leadership, Sowy will drive digital product excellence across the agency’s capabilities in account management, creative, media, production and planning. Sowy has more than 10 years of solid experience in the fields of technology consulting and project management, having applied his skills as Digital Technology Head for Dentsu Asia in Singapore, as Business Head of Globe Telecom, and as Manager & Consultant for Accenture in the Philippine and California offices. He has a distinct record in product development and management, with special focus on mobile, digital advertising and iPhone application development. Sowy led the launch and management of the internationally acclaimed iButterfly mobile advertising application across Singapore, Malaysia an...

McCann Worldgroup Philippines announces multiple wins    http://www.campaignsingapore.sg/   McCann Worldgroup Philippines has started the year with several new business wins across different disciplines including creative, digital, activation campaigns, media planning, and buying and implementation.   MRM Philippines won two Nestle 2012 digital pitches for key brands Nescafe and Kit Kat, adding to its wins in the last year, which include Coca-Cola, Multiply, Bank of Philippine Islands, Unilever Eskinol, and Unilever Master. Momentum, meanwhile, has bagged Maxims, Whattatops, and JTI Winston so far this year, adding to its portfolio, which includes Ipanema and Coca-Cola. McCann Healthcare won Westmont Klaz 2012 campaign, while Universal McCann was named media agency by Gentle Supreme Philippines for brands Wings & GIV, and also bagged duties for The Clorox Company (for Clorox, Pine Sol, Glad, Burt's Bees, Hidden Valley, and Prestone), ...

Early December 2011, Nandy Villar and Donald Lim flew to New York to attend the first McCann Worldgroup Excellence Awards. They went there because MRM Philippines won the Gold Award for the Quantum Leap Category for most improved agency in the McCann Worldgroup network. MRM Philippines was the only Southeast-Asian agency (aside from McCann Japan) to receive a Gold Award. Team MRM Philippines Nandy Villar and Donald Lim accepting the award ... and a very large cheque our little trophy

The sound of making coffee is musical. With millions of NESCAFE cups being brewed everyday, Filipinos are making music all over the Philippines. Using NESCAFE mugs, spoons, jars and sachets, NESCAFE says One Million Thank Yous to our One Million Fans for inspiring us everyday! Watch and share this music video done in collaboration with Brigada. Join the Nescafe Philippines Facebook page at : https://www.facebook.com/nescafe.ph?sk=app_203312576374903  Looking back, here are the milestones and buzz that was generated by the Nescafe Philippines Facebook Page: Nescafe Philippines as viewed/ranked by SocialBakers.com http://www.socialbakers.com/facebook-pages/99351244175-nescafe-philippines JULY 2011 Nescafé Philippines launches points system with My Choice Facebook app http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1310526473114 Nescafe Philippines' Facebook app creates a more cohesive online community http://wave.waveme...

  Click here and go to http://www.jollitown.com.ph/ now!

Donald Lim, Managing Director of MRM Worldwide on convincing clients to go digital  ... [we need to] make digital simple for the brand managers, for the marketing directors. Digital marketing should not be digital… when it is presented to the top management. When they report to theirs bosses, it has to boil down to business results.  You have to remember that digital marketing is just one of the rules of marketing, and in the end it will always be about business results. How will digital marketing drive business growth, increase sales and awareness? In the end it’s about marketing metrics, not about page views, or the number of unique visitors... What’s important is, after doing all these, are we making a significant impact on the brand and I think any brand manager or any agency that can do that will be very successful. SOURCE: http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1320199504...

Donald Lim, managing director of MRM Worldwide shared the latest e-commerce data comparing market developments from 2009 to 2010 at the DigitalFilipino E-Commerce Summit 2010. Despite growth being flat in this period, Donald shows optimism for 2011 while encouraging market players to address the issue of trust. ORIGINALLY POSTED IN THE BLOG OF JANETTE TORAL http://e-commercephilippines.com/state-of-internet-and-mobile-commerce-market-growth-in-the-philippines-2010.html Picture from Norelyn T. Babiera's Facebook Page .

MRM Elite Team (From L to R): Amiel Uy, Tonico Maningat, Jim Guzman, Mabie Encarnacion, Rachel Chua, Debbie Bereber, Nicole Sy, Pat Cortes, Mae Uy and Mattel Soliven MRM Philippines, the digital relationship marketing discipline of McCann Worldgroup, now holds the most number of individually certified Google AdWords professionals in the country. This was after 10 out of the 15 team members passed the Fundamentals and advanced-level exams covering search, display, reporting, and analysis. As individually qualified AdWords Professionals, members of the MRM accounts and production team are now equipped with specialized knowledge in Google Advertising. AdWords ads are placed in Google partner sites and display networks, widening the scope of MRM clients’ ad placement in relevant sites online. Managing Director Donald Lim says, “The Google Adwords Certification solidifies MRM Manila’s authority in the digital marketing arena by ensuring that we are capable and knowledgable in ...