Babbling Point

What is your Wild Rabbit? http://creativity-online.com/work/hennessy-manny/27017 Each one of us has a wild rabbit -- that elusive motivation that drives us to succeed. That theme is the centerpiece of a big, beautiful new campaign for Hennessy from Droga5 New York. With artfully directed television work by Johnny Green, three separate commercials follow Filipino fighter and congressman Manny Pacquiao, director Martin Scorsese and singer Erykah Badu. The Pacquiao film, probably the most beautiful one of the lot, was shot in Manila, featuring the fighter going through his regular pre-fight ritual, interspersed with shots of his fans crowding around televisions to cheer him on as he enters the ring. What's his White Rabbit? Fighting the fight that really matters. The campaign also includes a stunning website, NeverStopNeverSettle.com , an immersive online journey through the world of Hennessy through a rabbit hole of sorts. Fans can learn about the motivations ...

From the day we're born, we're searching. Often we're not sure what for. But something calls us onwards. Something makes us wonder. Something makes us believe that we'll find an answer. You might say that life itself is a search. So, whatever you do, don't stop searching and don't hold back. Jeep Australia launches a new campaign for the highly-awarded Jeep Grand Cherokee, via Melbourne agency CumminsRoss.The campaign continues the brand's mantra of 'Don't Hold Back' through an illustration of humanity's incurable determination to never stop searching; an insight counterpointed with the Grand Cherokee's positioning as 'The Ultimate Search Engine'. Shot in Melbourne, Chile, Patagonia and Argentina by renowned director/DOP Germain McMicking, and conceived by creative team Ed Howley and Toby Cummings, the commercials were recently premiered as two 60 second and two 30 second spots, with a sti...

  Client: Universal Robina Corporation Brand: X.O. Candies Agency: Neuron / Campaigns and Grey Creatives: Jun Ureta, Mags Sandoval, Ben Obed Accounts: Boboy Consunji, Poteet Gimenez, Don Quintos Director: Luis Tabuena Producer: Steve Vesagas Production House: Provill

While I was away in Manchester, the team had a lot of fun putting this campaign together. For the Globe Tattoo campaign of 2011, the team got to work with marathon runner Coach Rio de la Cruz , singer and real-life tattoo artist Sarah Gaugler , and the Philippines' cosplayer goddess Alodia Gosiengfiao ! Director Stephen Ngo and the special FX / CG team at Underground Logic did a great job in producing these FX-heavy TV commercials. I was told that the Alodia shoot took two days because of all the costume changes! But it was all worth it, I think, because after a only a couple of days of airing and being put online, it already got over 29,000 views.  These TVCs were recently featured in Adobo Magazine: http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1296797455996 See behind the scene pictures at: http://blessmybag.com/2011/02/06/behold-the-cosplay-queen-pt-1/#more-2677 CREDITS Client: Globe Product: Tattoo Agency: Harrison Communications Con...

Client: Globe Product: EverybodyTXT20 Agency: Harrison Communications Creatives: Raul Castro, Alex Arellano, Budjette Tan, J.B. "Taps" Tapia, Reinard Santos, Ronnie Tres Reyes Accounts: Dino Laurena, Maine Gatbonton, Rose Natanauan, Andrea Santos Producer: Datu Gallaga,JhoMoya Director: A.F. Benaza

We were so happy that were able to get the Itchyworms "Gusto Ko Lamang sa Buhay" for this TV commercial. Client: Jack N Jill / URC Product: Presto Creams Cookies Agency: Harrison Communications Creatives: Alex Arellano, Budjette Tan, Kevin Sabino, Bow Guerrero, Mark Mendoza Accounts: Monday Gonzales, Jello Tan-Goloy, Ethel Dino, LJ Almendras Director: Henry Frejas Producer: Datu Gallaga

!!!FLASHBACK FRIDAY!!! Back in 2005, I got dragged into helping out with this project, where I got to work with director Romeo Candido . This campaign was Romeo first advertising work in the Philippines. He would later say that this project gave him a crash course on how it is to work in Philippine advertising. Years later, after he directed the horror movie "Ang Pamana: The Inheritance" , we got work with him again on the viral videos we did to promote the Neil Gaiman event in Subic . 1 2 3 4 This commercial stars Teddy Corpuz, who was just starting out as the singer of the band Rocksteddy. The team found him in a casting session for a project that never pushed through. When we needed to find a new Gentxt guy, they immediately remembered him and knew that he was perfect for the role.

This month marks my 11th year in Harrison Communications. Time certainly flies by when you're doing a lot of OT. During one of those nights, an officemate said she'd read my palm and tell my fortune. One of the things she said was I was going to stay in the agency for 10 or more years. I laughed, shook my head and said, "No. No. I don't think I'll last that long." Well... Yeah... Right... And so... Moving on... Many thanks to be given to many people. You know who you are. :) So, let me just share some of the TV commercials that I've worked on in the past 11 years. Enjoy! GLOBE "Kookaburra MAGIC CREAMS "Lipsynch" BPI "Let's Begin" GLOBE "Kami na!" GLOBE "Punk" Globe "Funny Guy" Globe "Proof" Globe "Trophy" MAGIC FLAVORS "Rambol" QUAKE "Habulan" MAGIC CHIPS "Bakeman" MAGIC FLAKES "Serpentina"

Chippy THE INITIATION Chippy TRY-OUTs Ever since the "Chippy Barkada" was introduced several years ago, the teams have always had fun working on the new Chippy campaign. It's also been tough trying to come up with new misadventures for the new Chippy Barkada and make it as fun --if not funnier-- than the last ones. Hope you all like these two new Chippy commercials. Client: URC/Jack 'n Jill Product: Chippy Agency: Harrison Communications DECD: Budjette Tan, CD: JB Tapia Writers: Budjette, Taps, Reinard Santos, Henry Gonzales Art Director: Mark Mendoza, Henry Gonzales Accounts: Maricel Pangilinan-Arenas, Monday Gonzalez, Jello Tan-Goloy, AR Riparip III Producer: Jho Moya/Netnet Valencia Director: Henry Frejas ProdHouse: Filmex PostHouse: Optima

http://www.youtube.com/watch?v=FdSP1TyiugA Client: Jack N Jill (URC) Product: Magic Flakes Junior Agency: Harrison Communications Creative Team: Budjette Tan, Mark Mendoza, Rivelle Mallari Accounts: Maricel Pangilinan-Arenas, Monday Gonzalez, Jello Tan-Goloy, Ethel Diño Producer: Barbie Leyba Production House: Provill Director: Ricky Villabona Post House: Road Runner

http://www.youtube.com/watch?v=TH34BEh_27U Introducing PAPA LOOMPS http://www.youtube.com/watch?v=gw7exqK0Qv0 LYRICS: Ilang PAPA Pals na ang kilala mo? I-PAPA na nang malaman mo. There's PAPA NOKS, (I'm Oh-So-Sweet) And PAPA DAWG, (The Big Hot Dawg) And PAPA LOOMPS, (we're Loomp-yum) Here's PAPA TILAPS (Aaarh!) and PAPA TORTS! (Tortally!) Pa-pa-pa-pa-parapaaa We're the food you want to eat each day! behind the scenes Client: SAFI Product: Papa Sweet-Blend Ketchup Agency: Harrison Communications Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Madel Palman, Tracy Ampil, Arvon Fernandez • ECD: Alex Arellano / Budjette Tan • CD: JB "Taps" Tapia • Writers: Taps / Carlos Garchitorena • Art Directors: Reinard Santos / Louie Aquino • Mastermind: Raul Castro Production House: ProVill • Producers: Cris Dy-Liacco / Alec Humphries • Director: Luis Tabuena • D.O.P.: Take Onishi • Post House: Optima Digital • Music by Dan Gil

http://www.youtube.com/watch?v=5OM3DF1Az-Q Client : Unilab / Neozep Agency: Harrison Communications ECD: Alex Arellano Creatives: Bow Guerrero, Ronnie Tres Reyes, Budjette Tan Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Jello Tan-Goloy, Ethel Dino

http://www.youtube.com/watch?v=zFUI4iTyNfs Client : Jack N Jill, URC Agency : Harrison Communications Creatives: Bow Guerrero, Ronnie Tres Reyes, Budjette Tan Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Jello Tan-Goloy, Ethel Dino Producer: Datu Gallaga Music/song: Digitrax Animation: Holy Cow Director: Vince del Rosario

http://www.youtube.com/watch?v=EPoINPWLXm0 Client: Globe Product: Globe Tattoo Broadband Agency: Harrison Communications ECD: Alex Arellano , CD: JB Tapia , Art Director: Reinard Santos Accounts: Maricel Pangilinan-Arenas, Monday Gonzalez, Jello Tan-Goloy, AR Riparip III Strat: Viboy Palilio Producer: Jho Moya Director: Adrian Calumpang ProdHouse: Provill PostHouse: Roadrunner

http://www.youtube.com/watch?v=7Ye54tvRSx0 http://www.youtube.com/watch?v=C5unOu12MXg Client : URC / Jack n Jill Agency : Harrison Communications Creatives : JB "Taps" Tapia, Reinard Santos, Budjette Tan Accounts : Maricel Pangilinan-Arenas, Monday Gonzales, Jello Tan-Goloy, Ethel Dino Director: Henry Frejas Producer: JhoMoya

http://www.youtube.com/watch?v=ip2OaZNZogI http://www.youtube.com/watch?v=Kxe4QYpjCAg http://www.youtube.com/watch?v=BlTpQP4Sb0Q Client: URC, Granny Goose Product: Tortillas Agency: Harrison Communications Production House: EURO ASIA

http://www.youtube.com/watch?v=x1riOyA5WQw THE AGENCY BOARD This board is the effect of eating too much Magic Coated, which is a chocolate cracker with chocolate cream filling and ... wait for it... and it's coated in more chocolate!!! The effect is you get a board that's just to crazy to produce! (And way too expensive, if we were really going to animate all those characters using different animation techniques) Thankfully, Direk Avid showed us the way and gave it a twist-ending that made it more funny! THE DIRECTOR'S BOARD Credits Client: Jack N Jill, URC Product: Magic Coated Agency: Harrison Communications Creative Team: Alex Arellano, Budjette Tan, Sunny Dumayas, Jay Pangilinan, Mark Pahate, Louie Aquino, Bonsai Fojas, El Lorenzo Accounts: Maricel Pangilinan-Arenas, Monday Gonzalez, Jello Tan-Goloy, Ethel Diño Producer: Krischelo Delgado & Bambi Gonzales Production House: Straight Shooters Director: Avid Liongoren LP: Chris Esguerra...

THE MAGICIAN http://www.youtube.com/watch?v=0z0_pWHkr2E THE ASSISTANT http://www.youtube.com/watch?v=IC_zYqH9b8c THE STAGEHAND http://www.youtube.com/watch?v=yat3oPmOmxI THE DATE http://www.youtube.com/watch?v=Xg4iAkUx-oo 21st Philippine Ad Congress TVC http://www.adcon.com.ph/ (article from the adcon website) Fitting with the theme of this year’s Philippine Ad Congress (PAC), Perspectives, the PAC has called upon four of the industry’s top directors to come together for a historic collaboration. Each director takes on the perspective of a single character on the night of a mysterious magic act. Henry Frejas , director of Nescafe’s “Home/Batanes,” Nestle Cream’s “The Offering,” and McDonald’s “Simbang Gabi,” tells the story as seen through the eyes of the Magician; Sid Maderazo , director of the C2 Green Tea TVC’s, the Coke “Beat Game” commercial and the Roadrunner short film “Power,” takes another view of the events on stage through the Assistant’s eyes; Carlo Directo , director of th...

Presenting... the directorial debut of... DIREK REINARD SANTOS!!! Obviously, the team had a lot of fun working on this project :) Designed by Reinard Santos & Gisselle Bautista

Client: Jack N Jill (URC) Product: Magic Flakes Agency: Harrison Communications ECD: Alex Arellano / DECD: Budjette Tan / CD: Sunny Dumayas Writer: Bonsai Fojas ADs: Mark Mendoza / Louie Aquino Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Jello Tan-Goloy, Ethel Dino Producer: Barbie Leyba Director: Jeorge Agcaoili ProdHaus: MCI SFX: Road Runner THE PARA-MAGIC-TEAM MENDY LIKES WHAT HE SEES :-) DIREK JEORGE SHOWS US HOW THE SNAKES SHOULD ACT SUNNY WANT YOU TO TOUCH HIS SNAKE YUP, WE SHOT IN A REAL CAVE!!!