Don't Stop Searching

From the day we're born, we're searching.

Often we're not sure what for.

But something calls us onwards.

Something makes us wonder.

Something makes us believe that we'll find an answer.

You might say that life itself is a search.

So, whatever you do, don't stop searching and don't hold back.

Jeep Australia launches a new campaign for the highly-awarded Jeep Grand Cherokee, via Melbourne agency CumminsRoss.The campaign continues the brand's mantra of 'Don't Hold Back' through an illustration of humanity's incurable determination to never stop searching; an insight counterpointed with the Grand Cherokee's positioning as 'The Ultimate Search Engine'. Shot in Melbourne, Chile, Patagonia and Argentina by renowned director/DOP Germain McMicking, and conceived by creative team Ed Howley and Toby Cummings, the commercials were recently premiered as two 60 second and two 30 second spots, with a stirring soundtrack composed by recent TropScore winner, Ben Allen. http://www.bestadsontv.com/ad/43889/Jeep-Traveller

Comments

Will you Play it Safe in 2025?

One of my favorite songs which I learned about early this year. Our boss at the agency played this at one of our town hall meetings. It's reminder to all creators that we will always be told to "stick to safe ideas" (which is fine, if you just want to get the work done and go home) but there will always be this other voice at the back of your head that will ask, "Maybe there's another way to do this? Maybe there's a better way to tell this story? Maybe you can tell if from a different point of view and make this old story feel like new? Maybe you can spend a few more minutes working on it? How about it? Let's give it a try? Another hour trying to re-write? Let's give it a go!" What I love about this song is how the lyrics take on the conservative point-of-view and how the visuals show us the exact opposite. One of my favorite bits of this song is this part, where the lyrics starts to give you a "list of commands", like it's a list o...

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...

the sons and daughters of Kanlaon

Last Friday, we attended the 40th Anniversary of KBS, the Kanlaon Broadcasting System, where my mom and dad once worked. I was still a baby when my dad worked there. I barely remember the people there. One of the first people to greet me was Lando, my dad's old driver. Him, I remember. As the story goes, when I was a baby, I could not pronounce his name and just started calling him "Agoong". Hence, he got that nickname and that's what everyone called him. I remember how we used to play chess while waiting for dad to finish work and how I always forced him to make me win. (Makes me wish I forced him to teach me how to play chess better and learn how to not win things so easily.) As expected, as my mom re-introduced me to her old office mates, they all looked surprised and delighted to see me. They would then immediately extend their hand, palm down, and show me how small I was when I first met them. Some would pretend to carry me and tell them they were the ones who ca...

Babbling Point

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