Babbling Point

PRESS RELEASE: Coca-Cola Philippines and the World Wide Fund for Nature (WWF-Philippines) unveiled last 23 June the very first plant billboard in the country - an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference for the environment. The billboard now crowns the Adriano Building, between Buendia and Kalayaan Avenues in Makati City. The 60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes, utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.” Gao says. (Let me just proudly share that this billboard was conceptualized by Coca-Cola's agency McCann Worldgroup Philippines.) OTHERS SITES THAT H...

Donald Lim, managing director of MRM Worldwide shared the latest e-commerce data comparing market developments from 2009 to 2010 at the DigitalFilipino E-Commerce Summit 2010. Despite growth being flat in this period, Donald shows optimism for 2011 while encouraging market players to address the issue of trust. ORIGINALLY POSTED IN THE BLOG OF JANETTE TORAL http://e-commercephilippines.com/state-of-internet-and-mobile-commerce-market-growth-in-the-philippines-2010.html Picture from Norelyn T. Babiera's Facebook Page .

MRM Elite Team (From L to R): Amiel Uy, Tonico Maningat, Jim Guzman, Mabie Encarnacion, Rachel Chua, Debbie Bereber, Nicole Sy, Pat Cortes, Mae Uy and Mattel Soliven MRM Philippines, the digital relationship marketing discipline of McCann Worldgroup, now holds the most number of individually certified Google AdWords professionals in the country. This was after 10 out of the 15 team members passed the Fundamentals and advanced-level exams covering search, display, reporting, and analysis. As individually qualified AdWords Professionals, members of the MRM accounts and production team are now equipped with specialized knowledge in Google Advertising. AdWords ads are placed in Google partner sites and display networks, widening the scope of MRM clients’ ad placement in relevant sites online. Managing Director Donald Lim says, “The Google Adwords Certification solidifies MRM Manila’s authority in the digital marketing arena by ensuring that we are capable and knowledgable in ...

With a new logo emblematic of the changing face of the agency network, McCann Worldgroup has embarked on a new route towards a "transformation agenda" on the local, regional and global levels. On his recent visit to Manila to formally announce the leadership changes at McCann Worldgroup Philippines, Charles Cadell, Regional Managing Director, McCann Worldgroup SEA and Australia, sat down with adobo to discuss the structural changes within the agency network. Beginning with the agency identity, developed by Futurebrand, with variations on binaries—analog and digital, fire and smoke, flowers and bees, to name a few—there is a refreshed focus on collaboration, and changes in approaches to talent and product. Cadell described McCann Worldgroup Philippines as a "star operation across Asia" and expressed his excitement about what is happening in the Manila office: "The vision is one I find terrifically exciting specifically how it applies to the Philippines be...

McCann Worldgroup Philippines CEO retires, announces new leaders Adobo Magazine PHILIPPINES, MARCH 29, 2011 McCann Worldgroup Philippines Chairman & CEO Patricia “Ricki” Arches announces her decision to retire from her top-level post at the agency effective April 30 this year. Arches departs McCann after 24 years of steering one of the most successful and best performing McCann offices in the world as well as consistent local market leader since 2007. She joined the agency in November1986 as VP- CFO, overseeing McCann’s finance and administrative service functions. Her management role expanded quickly to include supervision of the client service function and the agency’s business operations with her appointment as EVP and COO in 1992. In 1999, she was appointed President and has served as CEO of McCann Erickson since 2002. Arches is credited for transforming McCann into what is now the country’s biggest multi-discipline marketing communications company, McCann Worldgroup, launche...

(click the images enlarge) Congratulations to Ace Saatchi & Saatchi for their wins in the recent ADFEST! Press Category of the Lotus Awards Best "Our Ride - She Hated" Vespa, Ace Saatchi & Saatchi Bronze "Our Ride - Behind" Vespa, Ace Saatchi & Saatchi Silver Campaign "Our Ride" Vespa, Ace Saatchi & Saatchi Great to see ads that tell you a nice, little story instead of trying too hard to sell, sell, sell you something. See the complete list of Pinoy ADFEST winners at http://brandietan.blogspot.com/2010/07/adfest-2010-results.html?spref=tw

Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...