Babbling Point

REPORT FROM : http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1395654126226   Publicis JimenezBasic gets new creative leadership with the appointment of Brandie Tan as ECD. In his new role, Tan will lead the creation of truly integrated engagement between brand and audience. Having won local and international awards for both creativity and effectivity, Tan will guide the creative team in creating business-building, integrated campaigns for some of the country's biggest brands.   JR Ramos, Joint CEO of PJB, shared, "Brandie will be a shot in the arm for our Creative Team at Publicis JimenezBasic. With both creativity and effectivity awards under his belt for traditional, digital, and fully integrated campaigns, he will help improve and push the quality of our work so that our brands remain successful and top-of-mind for many people."       Tan brings with him a wealth of experience having served as ECD of ...

Operation Smile “Beggar” TVC won SILVER- Advocacy for Respect & Care for Human Life and Dignity and the Rights of All (TV/Cinema) Coca-Cola Living Billboard team received SILVER-Advocacy and GOLD-Branded Communications for Concern for and Preservation of Environment (Ambient/OOH) Coca-Cola Live Positively Campaign also brought home SILVER- Advocacy for Respect & Care for Human Life and Dignity and the Rights of All (Multimedia) iamninoy-iamcory “SCORE” TVC bagged GOLD-Advocacy Love of Country & Respect for National Customs & Traditions (TV/Cinema) Jollibee’s The Happy Filipino also bagged GOLD-Branded Communications for Love of Country & Respect for National Customs & Traditions (Digital/Interactive) McCann Worldgroup delegation onstage to receive the PLATINUM AWARD for The Coca-Cola OFW Project (Branded- Reverence for Family, Marriage & Responsible Parenthood- Digital/Interactive)

McCann - MRM Manila Agency Categories - Philippines Digital Agency of the Year - Gold http://www.aoyawards.com/sea/winners/2012/9893 In a market where digital has become the buzzword and marketing budget allocations remain in the modest two per cent range, MRM Manila made it its mission to serve definitive notice on the sustainable value of the digital discipline. MRM evolved digital from a mere marketing mix supplement into becoming the epicentre of a business solutions strategy. The agency started overhauling rudimentary digital metric tools and authoring a new, meaningful measurement system tied to business objectives.With such a rigorous focus on business solutions, MRM's 100 per cent client retention rate paved the way for the agency's 120 per cent account base growth, with new businesses amounting to almost US$600,000. MRM doubled its revenue from the previous year (a record growth year), increasing billings to almost $2.5million. Beyond this, ...

McCann wins digital excellence award Ads And Ends -- Nanette Franco-Diyco, August 16, 2012  http://www.bworldonline.com/weekender/content.php?id=56916 ONE of the important categories in the recent 4A’s Agency of the Year (AOY) Awards was the Digital Excellence Award won by McCann Worldgroup-MRM. The award is given "for the agency’s enterprising use of digital in creating innovative strategies that deliver measurable results." McCann enumerated three cases where it used "breakthrough tactics that brought digital engagement to a new level," namely Coca-Cola, Nescafé and Bank of the Philippine Islands (BPI). I reviewed the spectacular Coca-Cola and BPI videos in this column. I recall Coca-Cola’s four-minute video that covered the heart-wrenching tales of three OFWs, with Coca-Cola flying them back to the Philippines for a meticulously planned joyful surprise reunion with their families. This material was first viewed in the Internet, followed by TV...

Agency: Seven A.D. Client: Adarna House ECD: Russell Molina Creative Director: Argem Vinuya, Rina dela Calzada Art Director / Illustrator - Goldilocks: Tokwa Peñaflorida Copywriter: Teeny Gonzales Illustrator – Rapunzel: Teters Enrique Illustrator - Snow White: Marcus Nada COO: Tey San Diego Business Unit Director: Wella Tan Account Manager: Denise Amora Photographer: Jeanne Young

  Client: Universal Robina Corporation Brand: X.O. Candies Agency: Neuron / Campaigns and Grey Creatives: Jun Ureta, Mags Sandoval, Ben Obed Accounts: Boboy Consunji, Poteet Gimenez, Don Quintos Director: Luis Tabuena Producer: Steve Vesagas Production House: Provill

Market leadership, bigness with heart  Ads And Ends by Nanette Franco-Diyco Business World, December 08, 2011 http://www.bworldonline.com/weekender/content.php?id=42972 Ting Bongco, McCann Erickson’s associate business group director, hit it right on the head when he mused that practically everyone in our country knows at least a family member, relative, friend, neighbor or acquaintance who works overseas. And, truly, all of us realize the sadness that these overseas Filipino workers (OFWs) and their families feel when they do not spend Christmas together. This indeed is the very reason why Coca-Cola’s “This Christmas, Where Will Happiness Strike Next: The OFW Project” is as good as it gets as a viral activation that hits your gut for this Christmas season. Beautiful scenes of the respective workplaces abroad, three very well-chosen OFWs who have been working in faraway places for over five years, with laudable reasons for not coming home to their loved ones, with ea...

Here are the designs for the San Miguel Beer “Lifestyle Brews” T-shirts that won a White Trophy in the Philippine Graphic Design Awards last November 2011 McCann Worldgroup Philippines (Agency) Noel Bermejo (Creative Director) Bheng Densing (Art Director) Reg Romanillos (Associate Creative Director) Stevie Del Rosario / Rex Dalistan / Allan Almeda (Copywriters)

Early December 2011, Nandy Villar and Donald Lim flew to New York to attend the first McCann Worldgroup Excellence Awards. They went there because MRM Philippines won the Gold Award for the Quantum Leap Category for most improved agency in the McCann Worldgroup network. MRM Philippines was the only Southeast-Asian agency (aside from McCann Japan) to receive a Gold Award. Team MRM Philippines Nandy Villar and Donald Lim accepting the award ... and a very large cheque our little trophy

The sound of making coffee is musical. With millions of NESCAFE cups being brewed everyday, Filipinos are making music all over the Philippines. Using NESCAFE mugs, spoons, jars and sachets, NESCAFE says One Million Thank Yous to our One Million Fans for inspiring us everyday! Watch and share this music video done in collaboration with Brigada. Join the Nescafe Philippines Facebook page at : https://www.facebook.com/nescafe.ph?sk=app_203312576374903  Looking back, here are the milestones and buzz that was generated by the Nescafe Philippines Facebook Page: Nescafe Philippines as viewed/ranked by SocialBakers.com http://www.socialbakers.com/facebook-pages/99351244175-nescafe-philippines JULY 2011 Nescafé Philippines launches points system with My Choice Facebook app http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1310526473114 Nescafe Philippines' Facebook app creates a more cohesive online community http://wave.waveme...

AMBETH R. OCAMPO – Honoree BRINGING OUT THE STORY IN HISTORY Aguinaldo’s restaurant receipts, Rizal’s quickly scribbled notes on the margin of a page and the contents of Bonifacio’s pockets aren’t your usual historical references. But Ambeth Ocampo isn’t your usual history professor. In his books and articles, he transforms dry and dead tales of our past into stories so full of contextual detail, you can almost touch, smell and hear our national heroes. TEACHING THAT GOES BEYOND THE BLACKBOARD. ZOILO JAYOBO PINONGCOS, JR. - Honoree MOVING TEACHERS FROM THE BLACKBOARD TO THE KEYBOARD For a lot of teachers, their knowledge of the web can be summed up in a document of less thant 2kb. That will soon change if the 2009 Teacher of the Year has his way. Zoilo Pinongcos has pioneered a series of programs designed to convert technophobe educators into next generation digerati. How serious is he about his mission? He refused a promotion to principal and turned down a ...

Client: Globe Product: EverybodyTXT20 Agency: Harrison Communications Creatives: Raul Castro, Alex Arellano, Budjette Tan, J.B. "Taps" Tapia, Reinard Santos, Ronnie Tres Reyes Accounts: Dino Laurena, Maine Gatbonton, Rose Natanauan, Andrea Santos Producer: Datu Gallaga,JhoMoya Director: A.F. Benaza

We were so happy that were able to get the Itchyworms "Gusto Ko Lamang sa Buhay" for this TV commercial. Client: Jack N Jill / URC Product: Presto Creams Cookies Agency: Harrison Communications Creatives: Alex Arellano, Budjette Tan, Kevin Sabino, Bow Guerrero, Mark Mendoza Accounts: Monday Gonzales, Jello Tan-Goloy, Ethel Dino, LJ Almendras Director: Henry Frejas Producer: Datu Gallaga

!!!FLASHBACK FRIDAY!!! Back in 2005, I got dragged into helping out with this project, where I got to work with director Romeo Candido . This campaign was Romeo first advertising work in the Philippines. He would later say that this project gave him a crash course on how it is to work in Philippine advertising. Years later, after he directed the horror movie "Ang Pamana: The Inheritance" , we got work with him again on the viral videos we did to promote the Neil Gaiman event in Subic . 1 2 3 4 This commercial stars Teddy Corpuz, who was just starting out as the singer of the band Rocksteddy. The team found him in a casting session for a project that never pushed through. When we needed to find a new Gentxt guy, they immediately remembered him and knew that he was perfect for the role.

This month marks my 11th year in Harrison Communications. Time certainly flies by when you're doing a lot of OT. During one of those nights, an officemate said she'd read my palm and tell my fortune. One of the things she said was I was going to stay in the agency for 10 or more years. I laughed, shook my head and said, "No. No. I don't think I'll last that long." Well... Yeah... Right... And so... Moving on... Many thanks to be given to many people. You know who you are. :) So, let me just share some of the TV commercials that I've worked on in the past 11 years. Enjoy! GLOBE "Kookaburra MAGIC CREAMS "Lipsynch" BPI "Let's Begin" GLOBE "Kami na!" GLOBE "Punk" Globe "Funny Guy" Globe "Proof" Globe "Trophy" MAGIC FLAVORS "Rambol" QUAKE "Habulan" MAGIC CHIPS "Bakeman" MAGIC FLAKES "Serpentina"

Chippy THE INITIATION Chippy TRY-OUTs Ever since the "Chippy Barkada" was introduced several years ago, the teams have always had fun working on the new Chippy campaign. It's also been tough trying to come up with new misadventures for the new Chippy Barkada and make it as fun --if not funnier-- than the last ones. Hope you all like these two new Chippy commercials. Client: URC/Jack 'n Jill Product: Chippy Agency: Harrison Communications DECD: Budjette Tan, CD: JB Tapia Writers: Budjette, Taps, Reinard Santos, Henry Gonzales Art Director: Mark Mendoza, Henry Gonzales Accounts: Maricel Pangilinan-Arenas, Monday Gonzalez, Jello Tan-Goloy, AR Riparip III Producer: Jho Moya/Netnet Valencia Director: Henry Frejas ProdHouse: Filmex PostHouse: Optima

http://www.youtube.com/watch?v=FdSP1TyiugA Client: Jack N Jill (URC) Product: Magic Flakes Junior Agency: Harrison Communications Creative Team: Budjette Tan, Mark Mendoza, Rivelle Mallari Accounts: Maricel Pangilinan-Arenas, Monday Gonzalez, Jello Tan-Goloy, Ethel Diño Producer: Barbie Leyba Production House: Provill Director: Ricky Villabona Post House: Road Runner

http://www.youtube.com/watch?v=TH34BEh_27U Introducing PAPA LOOMPS http://www.youtube.com/watch?v=gw7exqK0Qv0 LYRICS: Ilang PAPA Pals na ang kilala mo? I-PAPA na nang malaman mo. There's PAPA NOKS, (I'm Oh-So-Sweet) And PAPA DAWG, (The Big Hot Dawg) And PAPA LOOMPS, (we're Loomp-yum) Here's PAPA TILAPS (Aaarh!) and PAPA TORTS! (Tortally!) Pa-pa-pa-pa-parapaaa We're the food you want to eat each day! behind the scenes Client: SAFI Product: Papa Sweet-Blend Ketchup Agency: Harrison Communications Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Madel Palman, Tracy Ampil, Arvon Fernandez • ECD: Alex Arellano / Budjette Tan • CD: JB "Taps" Tapia • Writers: Taps / Carlos Garchitorena • Art Directors: Reinard Santos / Louie Aquino • Mastermind: Raul Castro Production House: ProVill • Producers: Cris Dy-Liacco / Alec Humphries • Director: Luis Tabuena • D.O.P.: Take Onishi • Post House: Optima Digital • Music by Dan Gil

http://www.youtube.com/watch?v=5OM3DF1Az-Q Client : Unilab / Neozep Agency: Harrison Communications ECD: Alex Arellano Creatives: Bow Guerrero, Ronnie Tres Reyes, Budjette Tan Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Jello Tan-Goloy, Ethel Dino

http://www.youtube.com/watch?v=zFUI4iTyNfs Client : Jack N Jill, URC Agency : Harrison Communications Creatives: Bow Guerrero, Ronnie Tres Reyes, Budjette Tan Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Jello Tan-Goloy, Ethel Dino Producer: Datu Gallaga Music/song: Digitrax Animation: Holy Cow Director: Vince del Rosario