MAKING MAGIC
Hello Kids!
Just wanted to take you behind the scenes on the making of one of our recent TV Commercials was made. The brand is URC's MAGIC CREAMS. We were tasked to communicate to tweens this particular Jack `N Jill snack.
One of the insights we had about tweens is that, being in that in-between age, they want to already show the world they're ready for bigger things. They want to be treated like adults, but still want to have fun. They want to do grown-up things, but still don't have that teen-age angst.
So, we came up different storylines that followed this insight. We showed our boss several ideas, which got cut down to three ideas, which we still had to revised based on new ways on how to make the stories funnier or more interesting.
We had a story of a 10-year old kid trying to impress an 18-year old girl.
We also had this story of a boy and girl who always met online in a Ragnarok-type game.
Then, there was this one story which was inspired by the Two Chinese Dormitory Boys.
We thought that was definitely something kids would do. They looked up to their idols, their rock stars, and boybands and would try to act like them. So, the third story we presented to client was called "LIPSYNCH" and that's what they liked.
THE AGENCY BOARD
When we presented the TVC board, we originally wanted to use a song of another American singing group, but was going to cost us over P500,000 just to get the rights for the song. So, we had to find another song.
After going through dozens of possible songs, we found this classic POT song and thought it made for a perfect fit for our little story.
THE DIRECTOR'S BOARD
The board was then given to the director, his job to make the storyboard come to life. That sometime's meant changing the story a bit, telling it from a different point of view, cutting down on certain scenes and adding some new ones.
THE TVC
Seven years ago, during my job interview, one of the writers asked me, "Are you ready for other people to mess around with your work? Are you ready to have your work inspected, dissected, criticized and scrutinized? What was once a nice, clean piece of work will be handed back to you and it'll be an unrecognizeable mush. It'll then be handed back to you and you're supposed to fix it and make it better. And you'll have less than a day to do that. If you're ready for that, then you're ready to join an ad agency?"
I thought I could handle that. I thought I could mentally prepare myself for such things. There projects when I thought I could never recover, but I did. It isn't always easy, but it is fun for the most part. And whenever I get the chance to do nice stories like "LIPSYNCH", it makes it all worth it.
Hello Kids!
Just wanted to take you behind the scenes on the making of one of our recent TV Commercials was made. The brand is URC's MAGIC CREAMS. We were tasked to communicate to tweens this particular Jack `N Jill snack.
One of the insights we had about tweens is that, being in that in-between age, they want to already show the world they're ready for bigger things. They want to be treated like adults, but still want to have fun. They want to do grown-up things, but still don't have that teen-age angst.
So, we came up different storylines that followed this insight. We showed our boss several ideas, which got cut down to three ideas, which we still had to revised based on new ways on how to make the stories funnier or more interesting.
We had a story of a 10-year old kid trying to impress an 18-year old girl.
We also had this story of a boy and girl who always met online in a Ragnarok-type game.
Then, there was this one story which was inspired by the Two Chinese Dormitory Boys.
We thought that was definitely something kids would do. They looked up to their idols, their rock stars, and boybands and would try to act like them. So, the third story we presented to client was called "LIPSYNCH" and that's what they liked.
THE AGENCY BOARD
When we presented the TVC board, we originally wanted to use a song of another American singing group, but was going to cost us over P500,000 just to get the rights for the song. So, we had to find another song.
After going through dozens of possible songs, we found this classic POT song and thought it made for a perfect fit for our little story.
THE DIRECTOR'S BOARD
The board was then given to the director, his job to make the storyboard come to life. That sometime's meant changing the story a bit, telling it from a different point of view, cutting down on certain scenes and adding some new ones.
THE TVC
Seven years ago, during my job interview, one of the writers asked me, "Are you ready for other people to mess around with your work? Are you ready to have your work inspected, dissected, criticized and scrutinized? What was once a nice, clean piece of work will be handed back to you and it'll be an unrecognizeable mush. It'll then be handed back to you and you're supposed to fix it and make it better. And you'll have less than a day to do that. If you're ready for that, then you're ready to join an ad agency?"
I thought I could handle that. I thought I could mentally prepare myself for such things. There projects when I thought I could never recover, but I did. It isn't always easy, but it is fun for the most part. And whenever I get the chance to do nice stories like "LIPSYNCH", it makes it all worth it.