Skip to main content


I finally got to read the TIME magazine issue about Asian Heroes. When I first flipped through it in the bookstore, I was disappointed to see that there was no one to represent the Philippines. Then again, I couldn’t really think of anyone to represent our country. So, I read the issue and read the ones that attracted my attention, the Taiwanese pop star that bridged political gaps, the Japanese cartoon character, the William Gibson article about the Japanese actor, the one about Jackie Chan, and the intro about the little boy defending his water buffalo. After leafing through it a third time, I finally read the editorial box and was surprised to find out that there was an article about someone in the Philippines.

As it turns out, our “hero” isn’t even Filipino. He’s an American living somewhere in Visayas and he’s a bookie for jueteng and he was considered the “hero” of the islands because he brought hope to hapless lives of the people.

And again, I thought there must be someone better to represent heroism in the Philippines. And I really couldn’t think of anyone. We don’t even have a fictional character like Doraemon that cuts across the age barrier and brings a smile to the weary Filipino worker.

Like most of what the Filipino looks up to, even our so-called “hero” is imported.

And I can’t really think of a politician or even a celebrity that has done anything significant in the past year or so. (And considering the number of celebrity-politicians there are I this country, that’s already a lot.) We don’t have any social worker, NGO leader or some priest in some barrio that has made a mark.

I guess they’re out there. Doing their little deeds. “Low wattage heroism” is what TIME called it in the introduction of their special Asian Heroes section.

But we need an icon. Every now and again, people need to rally around someone or something. And when we lack these icons, these heroes, sometimes we settle for the next best (or worse) thing.










Popular posts from this blog

Will you Play it Safe in 2025?

One of my favorite songs which I learned about early this year. Our boss at the agency played this at one of our town hall meetings. It's reminder to all creators that we will always be told to "stick to safe ideas" (which is fine, if you just want to get the work done and go home) but there will always be this other voice at the back of your head that will ask, "Maybe there's another way to do this? Maybe there's a better way to tell this story? Maybe you can tell if from a different point of view and make this old story feel like new? Maybe you can spend a few more minutes working on it? How about it? Let's give it a try? Another hour trying to re-write? Let's give it a go!" What I love about this song is how the lyrics take on the conservative point-of-view and how the visuals show us the exact opposite. One of my favorite bits of this song is this part, where the lyrics starts to give you a "list of commands", like it's a list o...

the sons and daughters of Kanlaon

Last Friday, we attended the 40th Anniversary of KBS, the Kanlaon Broadcasting System, where my mom and dad once worked. I was still a baby when my dad worked there. I barely remember the people there. One of the first people to greet me was Lando, my dad's old driver. Him, I remember. As the story goes, when I was a baby, I could not pronounce his name and just started calling him "Agoong". Hence, he got that nickname and that's what everyone called him. I remember how we used to play chess while waiting for dad to finish work and how I always forced him to make me win. (Makes me wish I forced him to teach me how to play chess better and learn how to not win things so easily.) As expected, as my mom re-introduced me to her old office mates, they all looked surprised and delighted to see me. They would then immediately extend their hand, palm down, and show me how small I was when I first met them. Some would pretend to carry me and tell them they were the ones who ca...
Couple of weeks ago, Ms. Diyco featured another campaign made by the creatives here at Harrison Communications. Here's her review about the Neozep "Neozerye" TV campaign: Romancing the mighty colds cure ADS AND ENDS, Nanette A Franco-Diyco BUSINESS WORLD Vol. XX, No. 139, Friday-Saturday, February 9-10, 2007 http://www.bworldonline.com/Weekender020907/main.php?id=marketing_diyco The four television commercials that serialize the life of pretty housemaid Luwalhati, culminating in a storybook wedding to her once-upon-a-time señorito from the imposing mansion belong to an ad campaign awards class all its own. There have been other spoofs of soap operas selling other brand categories in the past. But for several reasons put together, the Neozep series of commercials that began with honest-to-goodness ad teasers that looked and sounded like teasers for true-blue soap operas proved ultra entertaining and more importantly, "reinforced Neozep’s leadership and further s...