Babbling Point

THE HAUNTING "There is a brand new television commercial of Nestlé All-Purpose Cream of McCann Erickson launched last Sunday that is utterly different from all the Nestlé commercials that have been done by all of the Nestlé advertising agencies in the country. Noy Dyliacco, Nestlé corporate communications director, labeled this as his special challenge to the agency to do a commercial with a relatively small budget that would truly stand above the clutter of TV commercials." -- Nanette A. Franco-Diyco, BusinessWorld Weekend Credits: Client-company, Nestlé Philippines. Pedro Dyliacco, senior vice-president and director of communications; Sandra Puno, vice-president for media relations; Joseph Jonathan Custodio, brand manager for Nestlé Cream. Advertising agency, McCann Erickson. Creative: Raul Castro, chief creative officer, McCann World Group; Noel Bermejo, creative director, McCann World Group; Aris Marquez, associate creative director; Henry Gonzales, copywriter; Gabby Alca...

LOVE NAMIN TALAGA! CHIPPY "Schoolness" PROJECT: SCHOOLNESS “POGI” CLIENT: URC / Jack N Jill AGENCY: Harrison Communications ECD: Alex Arellano, DECD: Budjette Tan, CD: Isabel Gamboa Copywriter: Jao Bautista, Isabel Gambao, Art Director: Erwin Triviño Accounts: Maricel Pangililan-Arenas, Monday Gonzales, Sinta Rosales-Baguio, Evarose Ocampo Director: Henry Frejas, Production House: Filmex Producer: Jho Moya, Starring: Jho Moya

IPA-PARTY NA YAN!!! TOSTILLAS "Gradweyt" TOSTILLAS "Swerte" Client: URC Jack N Jill Agency: Harrison Communications ECD: Alex Arellano, DECD: Budjette Tan, ACD: JB “Taps” Tapia Copywriter: Bow Guerrero. Art Director: Ronnie Tres Reyes Accounts: Maricel Pangilinan-Arenas, Monday Gonzales, Sinta Rosales-Baguio, Abby Nicolas, Evarose Ocampo. Producer: Jho Moya Director: Luis Tabuena

mini-me Apol twittered about her new stuffed creations, which lead me to her blog entry about her friend Chez who makes dolls , which made me find this doll (see picture above), which made me email it to Wella with the subject heading "The BUDJ doll", which made her reply and send me a revised picture where she used her Powerpoint skills to add eyeglasses to the doll with the big belly, which made me blog about it now.

The Globe IDD campaign (2002) IDD reunion IDD trophy We weren’t supposed to work on this project. I came to the office and found Argem brainstorming for the new IDD campaign. He had this idea for a guy who was calling up his OFW dad, thanking him for the pasalubong he got. In the span of an afternoon we came up with four stories. Argem then worked til 3AM, drawing the storyboards. Back then, our routine was, he’d leave the boards on my desk and I’d just pick them up before going to the meeting. So, I got the meeting and realized that Argem only gave me three storyboards. He didn’t get draw the TROPHY story. I texted him and he replied, apologizing that he was too tired to draw the fourth board. The meeting started. One team presented several boards and I presented my three boards and one script. As luck would have it, they chose the last two stories we presented. TRIVIA: During the first year of Globe’s (G)-moments campaign, we use one guy to do all the VOs. He was the “Voice...

The Globe MMS campaign (2002) PHOTO MSG TRAFFIC CAM We’ve got cameo appearances all over these two TV commercials. In TRAFFIC CAM, I did the voice of the grumbling guy. Telly, the producer, thought I was perfect for the part. In PHOTO MSG, Taps did the voice of the tall guy. And, of course, that was my photo with Donita in the phone screen. That picture was shot during the last shooting day of Donita's second GENTXT commercial. It was around 2AM and the director just yelled, “Pack up!” The cast and crew were lining up to get their picture taken with the MTV VJ. Dadi, my CD, pushed me beside Donita and yelled, “Picture! Picture!” Next thing I knew, I was getting hugged by Donita and the flash going off. Cut-to: months later, me and Argem were working on the storyboard for the PHOTO MSG service. The script called for a “loser guy” who gets to meet a beautiful celeb and his friends wouldn’t believe him. Argem was the one you remembered that photo and placed in the storyboard...

March 2002 : we launched Globe's "making great things possible campaign". Here are the three TV commercials that started the campaign. PUNK KAMI NA FUNNY GUY FOOTNOTES: PUNK was originally about a punk-rocker guy who was tormenting his kid brother. The commercial was supposed to start in the back of the car and their parents were taking them to school. The Punk Kid was making fun of his baby brother and acting all tough. He then gets a call from his girlfriend and he starts talking to her in this cutesy voice and starts to say things like, "Hi baby! Love you, baby!". So, when they finally get to school, Punk Kid gets out of the car. And just as he joins his punk barkada , the whole family calls out to him and yell, "Bye baby! Love you, baby!" That was the initial story. But we already had the "Kami na" and "Funny Guy" story. We couldn't have all our stories to be so humorous. So, it was re-written without the baby brother....

Turning Lotus into Gold If you pick up the latest issue of ADOBO magazine, you’ll get to read about Brandie and Tin, how they’ve been hailed as the advertising industry’s new golden couple ; because of their numerous wins in creative competitions, including their winning the Gold in Cannes. Last Friday, at the Creative Guild KIDLAT AWARDS, they reinforced their newly minted title. That night, Brandie and Tin won a total of four Gold Awards and two Silver Awards for ads they did when they were in JWT Manila. LOTUS SPA Radio Commercial “Traffic Therapy” GOLD: Creative Guild Ad of the Year - Radio GOLD: Creative Guild Technical Award - Best in Copy LOTUS SPA Radio Commercial “Corporitual” SILVER: Creative Guild Ad of the Year - Radio The entire LOTUS SPA campaign also got a gold for Creative Guild Radio Campaign of the Year. They also won a gold in Creative Guild Technical Award: Best in Art Direction, for the CAT DREAMS campaign of the Philippine Animal Welfare Society (PAWS). See the ...

THE ISLAND OF DR. ELLIS I was in FULLY BOOKED last week and wasn’t really planning to buy anything (yeah … right!) when I picked up Warren Ellis’ STRANGE KILLINGS: NECROMANCER. Even though I’ve been a big Ellis fan ever since his Stormwatch run, I haven’t really bought every single thing he’s written. So, I flipped to the back of the book and read the blurb: Finally, all six issues of the zombie epic Necromancer collected into one volume! Warren Ellis’ cult hit STRANGE KILLINGS is back with “combat magician” William Gravel’s most gut-wrenching mission yet! Deployed to a steaming Philippine island, Gravel’s assignment is to assassinate an investigative reporter about to expose a chemical weapon lab sanctioned by the British government. A Warren Ellis character in the Philippines? Well, I just had to read how he portrayed our “steaming islands”. As mentioned in the blurb, William Gravel is a “combat magician”. Gravel is what you get when you combine the Punisher and John Cons...

Two guys walk in a bar… Well, it doesn’t have to be a bar. It could happen in a café, in the bus, or in the elevator. … and they start about girls. About the girl they’ve always lusted after, about the girl they loved, about all the trouble they got into because of girls. You don’t always get the complete story but you hear enough to know enough. Sometimes, there’s just that one guy who does all the talking and he’s delivering his sermon on girls, he’s laying out his manifesto on the problem with women, he’s confessing why he can’t live without them. You know what I’m talking about? Then that’s exactly what you’ll get when you read Alan Navarra’s GIRL TROUBLE. It reads like a transcript of several guys (or is it just one guy’s) discussion of women. It reads like rambling poem, like two DJs who thought they were off the air and talked about the things that shouldn’t be broadcast. Aside from the rambling transcript, GIRL TROUBLE is told through a series of black-and-white photos and grap...

and all around me every blade of singing grass was calling out your name and that our love would always last and inside every turning leaf is the pattern of an older tree the shape of our future the shape of all our history every signpost in nature said you belong to me

SAIS Adam invited / challenged / harassed me into writing six stories. There was just one limitation: each story must only be six words long. Hemingway once wrote a story in just six words ("For sale: baby shoes, never worn.") and is said to have called it his best work . Which is how WIRED magazine's feature on six-word stories was introduced. Adam's stories from last year can be read at: SAIS: Six Word Story Anthology Adam will have new stories this year and I think my stories will be included in the new anthology. (I think.) Actually, I kind of bent the "six word limitation" a bit, as you will see when you read the stories. I mean, file names can be considered just one word, right? Anyway, I just thought of uploading them today. Seemed to be appropriate for the season. Enjoy :-) 1 Caught boyfriend cheating. Uploaded on YouTube. 2 DELETE 1stANNIV.JPEG DELETE MEGAN&ME.JPEG DELETE MEGAN.JPEG 3 OPEN FILE. SAVE WILL&TESTAMENT.DOC SHUT DOWN. 4 UND...

written during a season when i didn't think it was possible to have a happy valentine's day I saw this photo in PULP many years ago (when I was still buying PULP). I later found it online. I cut-and-pasted it and kept in a folder. Couple of years ago, I found it again and stared at it. Stared at it until I started to wonder why she was there and what she was thinking about. So, I wrote down her story. Words: Budjette Tan / Lay-out: Brandie Tan. Photography by: BEYONDER. Hair: Bea Rivera / Basement Salon. Make-up: Flore Rivera / Basement Salon. Model: Maria Kathrina Agarrado. Photo from PULP MAGAZINE.

10 years of yummy, rock'n Sandwich MASILUNGAN: my favorite Sandwich music video. There are days when it feels I could easily be a vignette in that video. Sulking. I used to be good at that. PROCRASTINATOR: my new favorite Sandwich video ... would make for great new video game Videos were ripped from Direk Quark's YouTube Channel . S MARKS THE SPOT, the new album from Sandwich will be celebrating their 10th Anniversary and album launch on Feb 12, Tuesday at 6:00 pm, Sunken Garden UP Diliman. The new album will be available at the launch where you’ll also be given a chance to win a ticket to Boracay for you and your friends. Guest bands are Imago, Chicosci, Cambio, The Dawn, Hilera, Urbandub, Sugarfree, Itchyworms, Chilitees, 6cyclemind, Callalily, Hale and many more.

GRISSOM'S GETAWAY RIDE Last Saturday, I went to Enchanted Kingdom with Wella, Madel, and Danna. (Thanks to Danna for the free tickets.) Every time we got on one of the thrill rides I’d remember, aside from screaming like a girly-man, those episodes of CSI where Grissom rode the roller coaster. It was his way of dealing with cases that really bothered him, to help him break-out of the numbness (or was it the despair?). At the end of one episode, it showed Grissom on the ride and not reacting to the sharp turns and sudden dips . Several episodes later, Grissom brought Warrick to his “getaway ride” and the final scene showed both them smiling and laughing as the roller coaster careened down the tracks. The first ride we tried was Anchor’s Away. Being such a control freak, I timed the ride. 120 seconds. So, when it was finally our turn, I started to count. I wanted to be in control of the situation even thought I didn’t have any control over the rocking ship. I wanted to know when exa...

DOING MORE GOOD FOUND AT: http://wklondon.typepad.com/welcome_to_optimism/

WHAT'S IN THE BOX?! J.J. Abrams traces his love of the unseen mystery -- the heart of Alias, Lost, and the upcoming Cloverfield -- back to its own magical beginnings, which may or may not include an early obsession with magic, the love of a supportive grandfather, or his own unopened Mystery Box. (More TED Talks at http://www.ted.com )

i carry your heart with me ee cummings i carry your heart with me (i carry it in my heart) i am never without it(anywhere i go you go, my dear; and whatever is done by only me is your doing, my darling) i fear no fate (for you are my fate, my sweet) i want no world (for beautiful you are my world, my true) and it's you are whatever a moon has always meant and whatever a sun will always sing is you here is the deepest secret nobody knows (here is the root of the root and the bud of the bud and the sky of the sky of a tree called life; which grows higher than soul can hope or mind can hide) and this is the wonder that's keeping the stars apart i carry your heart (I carry it in my heart) HAPPY BIRTHDAY WELLA

Two boys run inside a magazine store... I was in a magazine store today and two boys (around 7 and 8 years old) came in and saw the latest issue of VANITY FAIR. BOY #1: Hey! It's Han Solo! BOY #2: Is that his son? I texted some of the guys about my encounter with those Star Wars fans and Mark texted back an interesting way to look at the situation: that at least they didn't say, "Hey! It's Sam Witwicky from the Transformers movie! But who's the old guy? Is that his dad?" If you want to see the exclusive Anne Leibovitz pictures from the set, click the link below: Indiana Jones photos in VANITY FAIR

does it come in black? introducing THE ALEXANDRA If TRESE were ever to get a car sponsor, it would be the Toyota Vios. This would be Alexandra Trese's personal car. When she goes out on "business", the Kambal would drive her around in a Camry. (hehehe)